Introducing data redaction for GA4
Google has officialy released data redaction for GA4.
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GA4
New GA4 option
This new GA4 option is really usefull! You can now turn off Google signals in your reporting identity. With this option users that use blended or observed reporting identity will have no or less impact of data thresholding.
Google 360 error
Dimitri Dries uncovered an issue caused by the transition from the GA4 configuration tag to the Google tag tag. He found out that in every GTM zone where the type restrictions toggle was enabled before this switch, the Google tag type is now disabled by default. If your GTM zone consists of a GA4 implementation and
Google Introduces New ConversionAction Operations
From October 9, 2023, Google is adding two types of mutate operations for a ConversionAction imported from GA4. For more information read: https://lnkd.in/ew-cidqa
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New GA4 features focused on better App campaign performance
Today Google officially announced some new GA4. Some features were already found by users. Below you see the new features: New audience features: – New unnotified users suggested audience– Seamlessly re-use app and web audiences– Access Google Analytics 4 Audience Builder in Google Ads. Focused on iOS campaign measurement and performance – Geo-based conversion lift measurement–
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View profile
Ben Fisher found a nice new feature where you can see your business profile as a customer.
Campaign Manager integration GA4
Charles Farina found out that the Campaign Manager integration for Google Analytics 4 is rolling out now! This future is now free previously only available in the 360(paid) version.
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GA4 SKad Network Integration
Thomas Eccel found out that the GA4 SKad Network Integration is out. With this integration, you can measure Apple devices better. By configuring conversion values, users can:– enable the Google Analytics for Firebase SDK to automatically set values for new installs– export your schema to a linked Google Ads accounts for bidding optimization. For more information read: https://lnkd.in/eDxuRHwB
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GA4 updates July
Below you find the updates around GA4 from July: Default conversion & third-party segments: https://lnkd.in/e_CnFV35Update landing page report: https://lnkd.in/e-cxgF6fNew data redaction: https://lnkd.in/esC8d9-ANew GA4 videos: https://lnkd.in/eJnf4gFzNew audience report GA4: https://lnkd.in/eDkJzrjKNew option in the demo account of GA4: https://lnkd.in/eNVaBe6DEcommerce dimensions and metrics: https://lnkd.in/eC4rASyZGA4 has new documentation for setting traffic sources: https://lnkd.in/ec7rr7AN
New features GA4
Yesterday Google announced that you can now use third-party segments with GA4 audiences on Google Ad manager. You can now also set a default conversion value in GA4.