GA4

Charles Farina spotted again a new option in the demo account of GA4. This time he saw a new audience integration between GA4 and Google Ad Manager. This feature for publishers is normally only available in paid UA360. Would be nice if it comes to GA4.

Google has announced the first update of July for GA4 With this update Ecommerce dimensions and metrics are now available in the custom report builder. The new Ecommerce dimensions for the custom report builder: – Item affiliation– Item brand– Item category– Item category 2– Item category 3– Item category 4– Item category 5– Item ID–

Charles Farina found again a new GA4 report. This time it is the audience report that can now be found under User Attributes. This report is not available in every account so it could be a slow rollout.

Charles Farina found out that Google started publishing videos for their upcoming new Google Analytics 4 course. For more information, you can check: https://lnkd.in/enM74BaM

Charles Farina found out that Google rolled out a new data redaction feature to the demo account. This feature has two toggles:– the auto-redaction of e-mail addresses.– the other allows you to specify query parameters to redact manually.

Charles Farina found out that Google rolled out an update to the landing page report. The default landing page dimension no longer contains query parameters.

My first UA account has stopped gathering data, some others are still processing data.

With Google Signals you can enable cross-device reporting and remarketing The big downside of enabling Google Signals can be that your reports in GA4 have thresholds. These thresholds are being activated because otherwise, advertisers could maybe identify individual users based on the extra data. The big pros of Signals are that you get extra insights