GA4

You can make so much customized reports in the exploration section of GA4. One report that I make a lot of the time is a 12-month report where I can see per month what the revenue was of all the channels.  Other reports that I make: – path exploration based on 404s, search actions, or […]

Simo Ahava found out that Item-scoped custom parameters now show up in the BigQuery export.

Himanshu Sharma got this new pop-up of the new admin section. Looks like the new admin section is slowly rolling-out.

Google officially introduced a new recommendation to download Google Analytics directly in the UI.

Charles Farina shared that from January users of Universal Analytics 360 cannot use Lifetime Value Report and Model Explorer anymore! Starting from March users from UA 360 cannot export conversions and audiences anymore. If you use these features. 

Google has officially released calculated metrics and they made a follow-up on their announcement that First Click, Linear, Time decay, and position-based attribution models are going away mid-October.

Jos IJntema found a new feature in GA4 called calculated metrics! This feature is not announced by Google yet.

Arpan Banerjee just send me the message that the GA4 conversions that were set to primary in Ads are now fixed! If you already put those so secondary you don’t need to do anything.