This week Whitespark released their local search ranking study!
For this study, Whitespark interviewed the top experts in local search.
For local organic ranking, the following factors are important according to the experts:
– dedicated page for each service
– internal linking across entire website
– quality/authority of inbound links to domain
For the local pack, the following factors are important:
– primary GBP category
– keywords in GBP business title
– proximity of address to the point of search
For more information check the study
