Insights available for Pmax
Tiago Goncalves shared this interesting picture with me that shows which insights are available for Pmax.
Insights available for Pmax Read More »
Tiago Goncalves shared this interesting picture with me that shows which insights are available for Pmax.
Insights available for Pmax Read More »
Google gave 3 ways merchants can use AI this holiday shopping season! 1: AI tools like virtual try-on for apparel and 3D asset creation2: Get predictive insights with for example the Merchant Center dashboard3: Product Studio(coming to Merchant Center Next and the Google & YouTube app on Shopify in the coming weeks)! For more information, please refer to
Google’s 3 AI Tips for Holiday Merchants! Read More »
Glenn Gabe found out that Microsoft is now sending out Comprehensive Performance Insights Reports!
Microsoft’s Comprehensive Performance Insights Reports Read More »
Will Flannigan found this new location setting for search results!
New Search Location Setting! Read More »
YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos!
Big YouTube update Read More »
Thomas Eccel found out that you can now use the performance planner for Demand Gen!
Performance planner for Demand Gen Read More »
All the platforms are now looking to test with paid subscriptions with ad free experience but YouTube has already done this for a long time.
YouTube and Google are again pushing for premium Read More »
Google has officially released calculated metrics and they made a follow-up on their announcement that First Click, Linear, Time decay, and position-based attribution models are going away mid-October.
Yesterday I finally reached the milestone of 30,000 followers I’m very thankful for all the positive feedback and for everybody who follows me! If you want to back-me you can tip me on https://lnkd.in/gMj9itvy or become a monthly subscriber. In return for a subscription, I will send you every month an overview of all the news around
Tiago Goncalves found out that one of his clients Discovery campaigns was upgraded to demand gen! Keep in mind that this was for a client that had asked for an upgrade. So for those account you will see faster upgrades(October > January). For other accounts you wil see upgrades from January till March!
Discovery campaigns was upgraded to demand gen! Read More »
Okay, so I did not want to make the title too much clickbaity so I said CAN cost you money. Google has some settings and suggestions that you really need to think about when you make a campaign: – pre-selection of the display and search network– give direct budget advice in the campaign ( can
Guide of Dark Patterns/tips of Google that CAN cost you money Read More »
YouTube has introduced Spotlights Moments! With Spotlight Moments advertisers can server ads next to the most relevant and engaging content associated with the moment. Below you see an example of Halloween. For more information check: https://lnkd.in/eKThYYCb
New Ad Format: YouTube Spotlight Moments! Read More »
Arpan Banerjee found out that you can now Whatsapp with a Google Ads expert! Before this document only told that you could chat with LINE.ME.
WhatsApp with Google Ads expert Read More »
Google has released new markup and structured data support for new vehicle listings. Google also has released new reports and debugging tools in Google Search Console. Vehicle listing results are currently only available in English in the US.
New structured data vehicle listings Read More »
Shameem Adhikarath & Barry Schwartzfound out that Google is testing with preference for food settings.
Google is testing with preference for food settings Read More »
Khushal Bherwani found out that Google is testing with do more with search!
Google is testing with do more with search! Read More »
Over the last months, I have a few Google Ads Guides! Below I have made a list of these guides. Future of video:https://lnkd.in/gV4iX3zABest practices Google Feed Optimizations: https://lnkd.in/gMQMRcHeReach Planner Guide: https://lnkd.in/gCEAFsY5YouTube Metrics: https://lnkd.in/ggu5kufGResponsive Search Ads: https://lnkd.in/gDvCv7gzPerformance Max Guide: https://lnkd.in/ggQQQy7ZPerformance Max announcements GML: https://lnkd.in/gxDuc5vVComprehensive Measurement Guide: https://lnkd.in/gxbidKkf
Below you find all the Google Ads news from week 41. If you want to receive these updates automatically then sign up for the newsletter: https://lnkd.in/eFk-bSsp. Don’t want to check LinkedIn? Then you can check my website: https://lnkd.in/eZH8my6y Dynamic Product Ads released by Channable:https://lnkd.in/eCXRXrtfRoll out Demand Gen Ads: https://lnkd.in/eui_VfRiTwitter Placement Google Ads: https://lnkd.in/e8PwJpSeAutomatically adds products in Merchant Center: https://lnkd.in/esZA6xrVOffer rewards
Google Ads news week 41 Read More »
Dynamic Product Ads released by Channable Denie Geertzen just shared this new product from Channable that lets users use a dynamic image editor. With this feature, you can create dynamic product ads! Roll out Demand Gen Ads Google has officially announced that the Demand Gen campaign is out of beta. That means that from today on
Google Ads newsletter – week 41 Read More »
Google is testing in India with the Discover Feed on the homepage. For more information read: https://lnkd.in/eEWne7pg
Google tests Discover Feed on India’s homepage Read More »
From Q3 2024 third party cookies will go away. In Q1 2024 Google will start with testing disabeling 1% of the cookies. For more information read: https://lnkd.in/eSqQPQXa).
Third-part cookies 👋🏻 Read More »
The Google Ads spending/serving issue has been resolved after almost 3 days!
Google Ads Issue Resolved in 3 Days! Read More »
So people (sometimes me) are renting a lot on Google Ads. But the system also has a lot of pros so let’s share some pros and some cons. Feel free to add extra pros and cons in the reactions! Pro’s: – quit when you want– see what you get (outcome)– instant results and quick set-up–
Pro’s and Con’s Google Ads Read More »
Google is going to update the Local Services Platform Policies. On 13 November 2023, Google will consolidate the existing Local Services Ads photos guidelines on the same page as the Local Services platform policies.
Update Local Services Platform Policies Read More »
Wow! Google has launched Google Ads Data Manager. With this product, Google will help businesses manage and use your 1 party data in one place. This tool will for example simplify the enablement of enhanced conversions for leads and Customer Match. Google Ads Data Manager is rolling out and will become generally available in Google Ads in early
New Google Ads Data Manager 🚨 Read More »
Khushal Bherwani found out that Google is testing with a people icon in the search bar.
Google is testing with a people icon Read More »
Khushal Bherwani found out that Google is testing brand name links in the organic pictures!
Google is testing brand name links Read More »
Jack Rowbotham announced that Copilot and generative AI features for Microsoft Power Platform and Microsoft Dynamics 365 will be available in Europe on October 31, 2023!
Microsoft’s announcement of Copilot and generative AI features Read More »
I had one account that performed really bad with manual CPC in shopping. The search terms were so off and I had to exclude many keywords. So, I decided to switch to maximize clicks and now I see good search results and even conversions! I know it’s still early on but I’m looking forward to
Maximize clicks performs better? Read More »
Emmanuel Flossie found this new attribute called limited availability. He later wrote that a partner can use values 2 or 1 to indicate limited availability.
New attribute called limited availability Read More »
Geert Groot sent me a screenshot yesterday about the September Business report. He found that it looked like it had a bug I myself found it too!
Bug in September Business Report Read More »
Interesting A/B tests for Demand Gen!
Fascinating A/B Tests in Demand Gen Read More »
Ethan Lazuk found this new attribute called trending seller!
Introducing Trending Seller Read More »
Google has stopped showing indented results.
Google No Longer Shows Indented Results Read More »
Google has released updates for Looker Studio.: – set auto refresh on a report– [Pro] Looker Studio Mobile app– Table Drilling and Table Tooltips For more information read: https://lnkd.in/evh-vtPB
Looker Studio update Read More »
Niklas Buschner has done an amazing test with testing Enhanced conversions against GCLID. The outcome: – Email with GCLID 243,99 deals with a value of €347,514.59 – Only email 181,99 deals with a value of €264,694.59 With this outcome, you would not want to really on only enhanced conversions. For more information check his post and
Enhanced conversions vs GCLID Read More »
So a lot of people were complaining about finding the campaign settings in the newest version of Google Ads. Looks like Google is now testing with a campaign setting button. I also found this for Ad group settings. This picture is from the old design but when I switched it was also in the new
New button Google Ads! Read More »
I see Google talking more and more about automatically created assets with final URL expansions. I think that is a new focus for Google.
New focus for Google? Read More »
SGE can now make images besides this change Google also introduced written drafts in SGE. For more information read: https://lnkd.in/dny29fWf
Jos IJntema found a new feature in GA4 called calculated metrics! This feature is not announced by Google yet.
Khushal Bherwani found this People also buy from section!
People also buy from section! Read More »
Dario Zannoni found some interesting information about promotions in the Google Chrome new tab page and address bar. At this moment this promotion is limited to US organic shopping promotions on desktop browsers only. For more information: https://lnkd.in/g52QJhaK
Interesting information about promotions in Google Chrome Read More »
Thomas Eccel found out that Google is now pushing Looker Studio Pro.
Google is now pushing Looker Studio Pro Read More »
In August Android launched app-suggested Ads. Today some users got a notification about this feature!
App-Suggested Ads for Android Read More »
Wow! Google has launched Google Ads Data Manager. With this product, Google will help businesses manage and use your 1 party data in one place. This tool will for example simplify the enablement of enhanced conversions for leads and Customer Match. Google Ads Data Manager is rolling out and will become generally available in Google Ads in early
New Google Ads Data Manager 🚨 Read More »
Khushal Bherwani found this new LSA test from Google where Google is expanding the picture!
Google is expanding the picture! Read More »
Meta has announced some new Ad options: – Collections Ads– Multi-destination Reels carousel ads– swipe left functionality Meta also released some new Reels Ad features: – text– templates– music optimizations– creative best practices Besides these changes, Meta has released that their suitability Inventory Filter control now also works for Reels!
Meta announces new ad options Read More »
Google Ads has a serving and spending bug that is impacting advertisers. Google is aware of and is working on this bug. If you want to stay up to date check:https://lnkd.in/eRJqEZz6
Google Ads service disruption Read More »
Barry Schwartz found out that On October 31, 2023 Google will update its policies for ads that offer rewards to allow indirect or non-monetary items to be offered as rewards. Some examples from Amit Saha are loyalty rewards/points, product free shipping, product or service free trial, game character extra life, and game character skin. For more information read the message
Offer rewards policy update Read More »
A month ago Arpan Banerjee sent me this new tool where Google automatically adds products in Merchant Center. Denie Geertzen just tagged me in the latest post from Martijn Beumerwhere he tells more about this feature. One of the interesting things is that Martijn sees a gradual expansion of this feature across more and more Producthero Merchant Centers. So
Google’s Automated Product Inclusion in Merchant Center Read More »