Arjan Schoorl found this new feature excluded themes! With excluded themes, you can exclude the following themes: – Content suitable for family– Games (fighting)– Games (mature)– Health (sensitive)– Health (source undetermined)– News (recent)– News (sensitive)– News (source not featured)– Politics– Religion These themes are replacing the content label: content suitable for families.
New in Google Ads excluded themes 🚨 Read More »
I think I posted about this feature a few weeks ago but more people are now seeing the new invoice overview in MMC’s. Credits to 🔷 Oscar Abad – Especialista Google Ads – Product Expert
New invoice overview in MMC’s Read More »
Himanshu Sharma got this new pop-up of the new admin section. Looks like the new admin section is slowly rolling-out.
Roll out new admin section Read More »
Google has put together a new resource to guide users through 5 different ways to get more useful GA4 data
Google’s Guide to Unlocking Valuable GA4 Data Read More »
Joy Hawkins found out that Google can now show how fast you can make an appointment.
Google’s New Appointment Display Read More »
Google has beat earnings and revenue for the Ads division! Only Google network had a decline of -2,6% and YouTube is again growing fast!
Biggest mistakes I see in accounts: – smart bidding without enough conversions– not segmenting, normally for Pmax in bigger accounts– too much segmenting, SKAG style– not measuring Product ID, needed for remarketing products– not tracking interesting conversions (added products, start payment, etc.)– not using the Ads tag– using broad match without understanding the reach– having
Biggest mistakes I see in accounts Read More »
Google is going to test IP Protection Privacy features in Chrome. This feature aims to prevent cross-site tracking. For more information, please refer to this link!
Google Tests IP Protection in Chrome Read More »
Social Media Today, LLC found out that Meta is now testing with a Meta Verified timeline.
Meta Testing Meta Verified Timeline Read More »
Thomas Eccel found out that you can now select specific device models, operating systems, and networks on the campaign level for Demand Gen Ads!
Advanced Campaign-Level Targeting for Demand Gen Ads Read More »
Google is investigating a Display & Video 360 issue!
Google’s Investigation into Display & Video 360 Issue Unveiled Read More »
Google officially introduced a new recommendation to download Google Analytics directly in the UI.
Download Google Analytics directly in the UI Read More »
Matt Navarra found out that TikTok is now testing with 15-minute TikTok videos.
TikTok Tests 15-Minute Videos Read More »
Khushal Bherwani found out that Google is now showing the nearby product overlay feature!
Google Introduces Nearby Product Overlay Feature Read More »
Khushal Bherwani found out that Google is now using customer pictures for product results.
Google Uses Customer Pictures for Product Results Read More »
I already posted about this change a few weeks ago but now more and more people are seeing the new Dynamic Overview Carousel! Credits to Anthony Higman.
New Dynamic Overview Carousel Read More »
Emir Bayutmuş found this new campaign type for YouTube!
New campaign type for YouTube! Read More »
Tomorrow Alphabet will release the Q3 report. Trefis estimates that Alphabet will outperform the net revenue and the earnings per share. Tomorrow we will find out if that is true. One prediction from me is that I think that YouTube spend is up again.
Yoann FERRAND and Goutham Veerabathini found out that on November 7 Google will update the video publisher policy to allow non-in-stream ads to be placed in sticky implementations. This means that ads won’t move or disappear when users scroll.
Google’s November Update: Non-In-Stream Ads in Sticky Implementations Read More »
We want more visibility so we start a display campaign. Well-display campaigns can help with creating visibility but you have to really keep an eye on the placements and you need a good audience. For the placements visit your placement report and exclude bad websites. Before you start your campaign you can already exclude placements.
Display campaign tips Read More »
Google Ads started 23 years ago! Some facts about Google Ads: – Ads are the main source of income – they called it Adwords in the beginning– it’s the biggest advertising network in the world– Google Ads’ system is based partly on cookies and partly on keywords – Ads services are offered under a pay-per-click (PPC) pricing model– Google Ads can show on
Google Ads 23 years 🎉 Read More »
Barry Schwartz found out that Google Adsense rolled out frequency control for Vignette Ads. With these Ads Adsense publishers can show full screen ads between page loads. Keep in mind that Adsense publishers can own the placements you see in your placement reports. That’s why Adsense news is also important for PPC’ers
Google AdSense Introduces Frequency Control for Vignette Ads Read More »
Julius Fedorovicius found out that Cloud Run is now server-side GTM’s default way of provisioning the server!
Cloud Run: GTM’s New Default Server Provisioning Read More »
Tiago Goncalves found out that Google is now also showing inappropriate image notifications for Discovery/Demand Gen Ads. Very interesting to see that they show this for top-of-funnel campaigns.
Google’s New Image Notification Feature for Ads Read More »
I made a quick audit/check-up for the campaign settings of a search campaign for beginners. If you have questions feel free to ask. Keep in mind that every situation can be different but there will be always a general best practice 🙂 If you want this Excel file ask for it in the reactions and
Things to check in your Google Ads Search Campaign settings Read More »
Google is testing the ability to pause comments at video level!
Google Tests Video-Level Comment Pausing Read More »
WhatsApp with Google Ads expert Arpan Banerjee found out that you can now Whatsapp with a Google Ads expert! Before this document only told that you could chat with LINE.ME. New Ad Format YouTube Spotlight Moments! YouTube has introduced Spotlights Moments! With Spotlight Moments advertisers can server ads next to the most relevant and engaging content associated
Google Ads news – week 42 Read More »
The first update introduces enhanced drill actions for table charts in Looker Studio. Report creators can now: – Add multiple dimensions: Allows users to Drill Up, Drill Down, or switch between dimensions for varied insights in table charts.– Set up Drill Through links: Links to external URLs for quick access to additional context about the
Looker Studio updates Read More »
Google has announced upcoming changes to support the Digital Markets Act (DMA) and is swiftly updating the Google Ads API and the Display & Video 360 API. These changes are being made to allow developers time to update their applications before DMA enforcement begins on March 6, 2024. The update includes the introduction of the
Google’s Rapid DMA Support Updates Read More »
Elon musk has announced that X will launch two new tiers of X premium subscriptions.
X Introduces Two New Premium Subscription Tiers Read More »
Frederik Boysen just found this beta in one account named API Data Quality! API data quality is a diagnostics tool that shows users potential errors when sending data to the API.
Barry Schwartz found out that Google is testing with a new local pack.
Google is testing with a new local pack Read More »
Meta has made it easier To Manage personal Information Across Meta’s Apps!
Effortless Personal Data Management with Meta Apps! Read More »
Sometimes I’m so busy with Ads news that I totally forget about friends who make awesome stuff for the PPC community. Denie Geertzen, Arjan Schoorl, and Miles McNair have released this awesome 70 + custom columns for Google Ads. Have a look into these columns if you want to level up in Google Ads. For more information, please refer
70 + custom columns for Google Ads Read More »
Mike Rhodes and other users found out that some scripts are being blocked by Google. Google knows about this problem and is trying to fix it.
Scripts are being blocked by Google Read More »
You can now route traffic from your GTM server container to a proxy server.
Tag Manager update Read More »
Saw a black chat pop-up for the first time in one of my Merchant Center accounts. When I clicked on it I got the opportunity to chat with Google Merchant Center support.
Chat with Google Merchant Center support Read More »
Google is now showing Pmax Retail tips in Ads accounts!
Google Introduces Pmax Retail Tips in Ads Accounts Read More »
Some Ads users are complaining that the ad verification process takes to long! Google is asking 28 questions for the verification… Source: Nate Louis
Ad verification process takes to long! Read More »
With Auto Ads, you can feature display search terms related to the content of the pages.
Adsense has released Auto Ads Read More »
Christiaan Dollen found out that GA4 is busy with updating the Admin space in GA4.
Update GA4 Admin space 🚨 Read More »
Charles Farina shared that from January users of Universal Analytics 360 cannot use Lifetime Value Report and Model Explorer anymore! Starting from March users from UA 360 cannot export conversions and audiences anymore. If you use these features.
Universal Analytics 360 Users Lose Lifetime Value Report and Model Explorer Read More »
Microsoft has made Target CPA and Maximize Conversions general available for Audience Ads! For more information, please refer to the link!
Microsoft Rolls Out Target CPA and Maximize Conversions for Audience Ads Read More »
YouTube has announced a new watch page experience for news stories on YouTube. The news watch page will pull together content from authoritative sources across video on demand, live streams, podcasts, and Shorts, allowing viewers to deep dive and explore multiple sources and angles. This feature is rolling out over time for mobile users in
YouTube’s Enhanced News Watch Page Read More »
The Google October core update is completed!
Core update completed! Read More »
– in the next few weeks, Google will give users the ability to assign customized reporting experiences to different roles and teams in the organization– add the ability to link subproperties and roll-up properties to Display & Video 360, Campaign Manager 360 and Search Ads 360– later this year, Google will introduce a faster and
Updates Google Analytics 360 Read More »
Sophie Logan found out that Google is introducing new Google Ads certificates! This is for selected partners.
New Google Ads certificates! Read More »
Glenn Gabe posted that Twitter is now blocking Bingbot!
Twitter is blocking Bingbot! Read More »
Google has announced V15 of the Google Ads API. For all the changes check: https://lnkd.in/eCPxrXyb
Announcing v15 of the Google Ads API Read More »
5 updates for Chrome search bar: 1. Smarter autocompletion2. Automatic typo corrections3. Searches within bookmark folders4. Suggestions for popular sites5. Faster, easier-to-read results For more information, please refer to the link!
5 Chrome Search Bar Updates Read More »