Author name: Adriaan

Microsoft 365 Copilot will be widely available on November 1!

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Some Product deep dives that were shared by Jack Rowbotham: – Microsoft 365 Chat: https://lnkd.in/gkArETBF – Teams: https://lnkd.in/gP27D3Q3 – Outlook: https://lnkd.in/gWsEvcJd – Word: https://lnkd.in/giuNBXQd – PowerPoint: https://lnkd.in/gTH6_SaB – Excel: https://lnkd.in/gHERpBs5 – OneNote: https://lnkd.in/gT8Pxv9e – Loop: https://lnkd.in/gMnGn3Bu For more updates on Copilot follow Jack Rowbotham

Microsoft 365 Copilot will be widely available on November 1! Read More »

Twitter Placement Google Ads

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I have had a look into the placements and I saw that you can directly focus on the X app. I did not see the website when I searched for it. You can add that manually but I have no idea if that works.

Twitter Placement Google Ads Read More »

X Introduces Post Reply Restrictions for Verified Users

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X has launched an option to restrict post replies to verified users. Goodbye bots.

X Introduces Post Reply Restrictions for Verified Users Read More »

Pmax changes 2023

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Below you find the Pmax changes from 2023. Keep in mind that we have different phases: the announcement of a tool, seeing it in beta, and the official rollout. September: – Asset Group Reporting– URL Rules– Performance Planner– Suggested headlines– Search themes explanation August: – New Pmax audience signal– Upgrade vehicle Ads to PMax– Exclude

Pmax changes 2023 Read More »

Roll out Demand Gen Ads

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Google has officially announced that the Demand Gen campaign is out of beta. That means that from today on the rollout will start for all advertisers. Existing Discovery campaigns will be migrated to Demand Gen campaigns in early 2024. Some features of Demand Gen: – DDA– bid strategies max clicks, conversions, or conversion value– more

Roll out Demand Gen Ads Read More »

Google’s New Recommendation

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Tiago Goncalves just shared this picture with me where Google is recommending URL Expansions as a must-have for Pmax!

Google’s New Recommendation Read More »

Recommendation

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Florin Caroli just shared this recommendation with me. Now I have seen this recommendation before but for some this maybe new. Now Google is pushing to download the Google Ads mobile App, but with this App, you have fewer options than with your computer… I myself have the App on my phone and I have the

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Call Ads

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Does your clients wants a lot of calls? Try the Call Ads Format from Google! Sometimes this format is forgotten and you don’t hear a lot about it, but Geert Groot reminded me about this format a few posts ago!

Call Ads Read More »

Google Ads at the Advertising Week!

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Google Ads is presenting at the Advertising Week in New York Next week!

Google Ads at the Advertising Week! Read More »

New Google Extended Tool

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The new Google Extended tool does not work against blocking content from being shown in SGE. If you want to block content from SGE you need to be blocking the GoogleBot completely… For more information click on the link.

New Google Extended Tool Read More »

Google’s Latest Broad Core Update

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Besides the spam update, Google also released a broad core update a few days ago.

Google’s Latest Broad Core Update Read More »

X’s new ad product

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X has released a new ad product that cannot be blocked, reported and doesn’t have an ad label! Also, this ad isn’t associated with an account.

X’s new ad product Read More »

Google’s new pop-up for Demand Gen Ads

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Thomas Eccel found out that Google is now showing a pop-up for the upgrade from Discovery Ads to Demand Gen Ads.

Google’s new pop-up for Demand Gen Ads Read More »

Google’s Testing of a Lite Version of SGE

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Glenn Gabe found out that Google is testing with a lite version of SGE.

Google’s Testing of a Lite Version of SGE Read More »

Google Discover’s new e-commerce clothing section

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Glenn Gabe found out that Google is showing an e-commerce clothing section in Google Discover. Looks like they are focusing/testing more on e-commerce in Discover.

Google Discover’s new e-commerce clothing section Read More »

Google is testing with a line divider

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Barry Schwartz found out that Google is testing with a line divider.

Google is testing with a line divider Read More »

Dynamic Product Ads

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Denie Geertzen just shared this new product from Channable that lets users use dynamic image editor. With this feature you can create dynamic product ads!

Dynamic Product Ads Read More »

Biggest Google Ads changes this year 🚨

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What are the Biggest Google Ads changes from the beginning of 2023 until now? You read them below: – Sunset Google Optimize & Google Analytics– Pmax experiments rollout– Shopping Ads for hotels and Pmax for hotels– High-Value Optimization for NCA in PMax– You can not use Content targeting anymore in video campaigns– Campaign-level brand exclusions

Biggest Google Ads changes this year 🚨 Read More »

Special Google Ads template offer for my followers 🚨

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I can give my followers 50 dollars off the God Tier Framework from Ed Leake! In this framework, Ed shares a 400+ points interactive checklist with step-by-step build, audit and optimizations, bidding strategies, ad creation templates, and SOPs to scale accounts. With this framework, you can streamline your Google Ads optimizations & and improve your

Special Google Ads template offer for my followers 🚨 Read More »

Google Ads newsletter – week 40

Leave a Comment / Marketing, SEA / Adriaan

Special Google Ads newsletter Offer! Get 100 dollars off the God Tier Framework from Ed Leake! In this framework, Ed shares a 400+ points interactive checklist with step-by-step build, audit and optimizations, bidding strategies, ad creation templates, and SOPs to scale accounts. With this framework, you can streamline your Google Ads optimizations & and improve your results

Google Ads newsletter – week 40 Read More »

The Biggest Changes in Google Ads in Q3

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Biggest Google Ads changes Q3: Similar audiences removed:https://lnkd.in/eXbnh4pgPagefeeds Pmax:https://lnkd.in/emQgTx5PExclude URL’s Pmax: https://lnkd.in/eHeZG2UKQR code call extension: https://lnkd.in/eZ9yV2xdNew Ads features Holiday season: https://lnkd.in/eJrM3d48Feed only gets extra inventory: https://lnkd.in/evAwdUySRemoving implicit target ROAS: https://lnkd.in/eUvnK6TiEnhanced CPC goes away: https://lnkd.in/esh8FgmjGoogle is going to replace Discovery Ads with Demand Gen Ads: https://lnkd.in/eaGqbTpiUpgrade vehicle Ads to Pmax: https://lnkd.in/ehe5qsTmBig changes in Tag Manager: https://lnkd.in/edhaPkmUNew Pmax audience signal: https://lnkd.in/eJDbqa6zAsset Group Reporting: https://lnkd.in/evfsFJ5dURL Rules Pmax: https://lnkd.in/eYzVe78bPerformance Planner:https://lnkd.in/eZD4YN2YSuggested headlines: https://lnkd.in/e6cp8tTUSearch

The Biggest Changes in Google Ads in Q3 Read More »

Interesting Youtube option!

Leave a Comment / Marketing / Adriaan

Anthony Higman found this interesting option on YouTube. Looks new to me!

Interesting Youtube option! Read More »

Google Ads released multiple video’s

Leave a Comment / SEA / Adriaan

Google Ads released a lot of videos yesterday. No idea why they would release so many videos on 1 day. Also most video’s just summarize old updates.

Google Ads released multiple video’s Read More »

Bing is testing key chapters in videos

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Barry Schwartz found out that Bing is testing key chapters in videos.

Bing is testing key chapters in videos Read More »

Advertisers to Spend $84 Billion on Ad Fraud in 2023

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Interesting report about how much ad spend will be spend in ad fraud this year! For more information click on the link!

Advertisers to Spend $84 Billion on Ad Fraud in 2023 Read More »

Google Ads Halts Keyword Planner Data Maintenance

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Ginny Marvin has confirmed that Google Ads has stopped maintaining the Keyword Planner individual & ad group keyword forecasting data.

Google Ads Halts Keyword Planner Data Maintenance Read More »

Reddit’s on-demand learning hub update!

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Reddit has updated its on-demand learning hub. For more information click to the link!

Reddit’s on-demand learning hub update! Read More »

More users have acces to social profiles in Google Business Profile

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Darren Shaw & Barry Schwartz found out that more users now have access to the social profiles in Google Business Profile.

More users have acces to social profiles in Google Business Profile Read More »

GA4 Primary Conversions in Ads Have Been Fixed!

Leave a Comment / GA4 / Adriaan

Arpan Banerjee just send me the message that the GA4 conversions that were set to primary in Ads are now fixed! If you already put those so secondary you don’t need to do anything.

GA4 Primary Conversions in Ads Have Been Fixed! Read More »

Linkedin’s new ad creation tool!

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LinkedIn has released a new ad creation tool called Accelerate, with this tool you can automate the entire campaign creation process. For more information read: https://lnkd.in/e84BJwqY

Linkedin’s new ad creation tool! Read More »

This setting is sneaky!

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Are you creating a display campaign? Always click on additional format options and think about this setting! Picture from: Creative Website Marketing

This setting is sneaky! Read More »

Meta is planning to charge users for an AD-free experience

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Meta is planning to charge users 14 dollar a month if they want an Ad-free experience for Instagram or Facebook!

Meta is planning to charge users for an AD-free experience Read More »

Merchant Center’s Next Update

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Thomas Eccel found out that the data in the performance product report now includes traffic from product images and website links

Merchant Center’s Next Update Read More »

Bug in Keyword Planner

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Is anybody else experiencing this bug that Kiel Hanson found?

Bug in Keyword Planner Read More »

Google’s newest beta edition: Insights Finder

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Thomas Eccel found the insights finder tool from Google that is in Beta. I never heard about this tool but it should already be 3 years in beta because Google made a video about it three years ago. Insights Finder helps you uncover trends, understand your audience, and find ways to reach your audience with new marketing

Google’s newest beta edition: Insights Finder Read More »

New control in Looker Studio

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Looker studio has released dimension control!

New control in Looker Studio Read More »

New update for Local Services Ads

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Anthony Higman found out that advertisers can now get message leads to a phone number instead of only a mail!

New update for Local Services Ads Read More »

Youtube’s newest updates

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YouTube has released new updates: – expand lower eligibility threshold for monetization to 24 lands– image to image rollout for Shorts(generative ai) For more information about these updates check Creator Insider.

Youtube’s newest updates Read More »

New information in Google My Business Profile

Leave a Comment / SEA / Adriaan

First time seeing this information that is coming from Google My business Profile in Ads.

New information in Google My Business Profile Read More »

Apple Business Connect’s newest update

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Barry Schwartz found out that Apple has released new insights and analytics to Apple Business Connect(local business dashboard)

Apple Business Connect’s newest update Read More »

Introducing data redaction for GA4

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Google has officialy released data redaction for GA4.

Introducing data redaction for GA4 Read More »

Biggest Google Ads changes Q3

Leave a Comment / Marketing, SEA / Adriaan

Biggest Google Ads changes Q3: Similar audiences removed:https://lnkd.in/eXbnh4pgPagefeeds Pmax:https://lnkd.in/emQgTx5PExclude URL’s Pmax: https://lnkd.in/eHeZG2UKQR code call extension: https://lnkd.in/eZ9yV2xdNew Ads features Holiday season: https://lnkd.in/eJrM3d48Feed only gets extra inventory: https://lnkd.in/evAwdUySRemoving implicit target ROAS: https://lnkd.in/eUvnK6TiEnhanced CPC goes away: https://lnkd.in/esh8FgmjGoogle is going to replace Discovery Ads with Demand Gen Ads: https://lnkd.in/eaGqbTpiUpgrade vehicle Ads to Pmax: https://lnkd.in/ehe5qsTmBig changes in Tag Manager: https://lnkd.in/edhaPkmUNew Pmax audience signal: https://lnkd.in/eJDbqa6zAsset Group Reporting: https://lnkd.in/evfsFJ5dURL Rules Pmax: https://lnkd.in/eYzVe78bPerformance Planner:https://lnkd.in/eZD4YN2YSuggested headlines: https://lnkd.in/e6cp8tTUSearch

Biggest Google Ads changes Q3 Read More »

Google’s spam update for October

Leave a Comment / SEO / Adriaan

Google has released a spam update for October.

Google’s spam update for October Read More »

Meta has launched new generative AI futures

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– Background Generation: Creates multiple backgrounds to complement product images.– Image Expansion: adjusts creative assets to fit different aspect ratios across multiple surfaces– Text Variations: Generates multiple versions of ad texts based on original copy For more information check: https://lnkd.in/eHAE_FFY

Meta has launched new generative AI futures Read More »

Bing is testing with learn more cards

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Shameem Adhikarath found out that Bing is testing with learn more cards.

Bing is testing with learn more cards Read More »

Pmax URL exclusions

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So URL exclusions in Pmax can work a bit differently than you think that’s why Dario Zannoni wrote a dedicated post on this subject. Make sure to read this post if you are using URL exclusions for PMAX: https://lnkd.in/ecCEmWRN

Pmax URL exclusions Read More »

Google is testing popular stores

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Khushal Bherwani found out that Google is testing with popular shops.

Google is testing popular stores Read More »

Google Merchant Center’s newest feature

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Emmanuel Flossie found out that Google has added a new feature in Google Merchant Center Next. You can now select your preferred contact method alongside tagging if you support live chat or bot support. If you want to stay up to date with all the Merchant Center changes make sure to follow Emmanuel Flossie he is always on

Google Merchant Center’s newest feature Read More »

Google’s new unique advertisers

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Leonard Raleigh found out that Google is now loading unique advertisers when it shows you screened LSAs.

Google’s new unique advertisers Read More »

Demand Gen Live?

Leave a Comment / SEA / Adriaan

So Emir Bayutmuş found out that the new demand gen campaign type is now online in his accounts. I myself have not yet access to this new campaign type but the rollout is in October so it looks like it’s just a matter of time. Curious if you already have access? Then create a new campaign and

Demand Gen Live? Read More »