Arpan Banerjee just shared this article from Microsoft called Seasonal Spotlights.
This article is aiming to provide actionable insights for advertisers in the Home and Garden sector during spring.
It discusses trends, such as the rise in searches for outdoor and home improvement products, differences in consumer preferences among generations, and country-specific search patterns.
The piece also offers advice on targeting strategies throughout the spring season, emphasizing the importance of audience ads, video ads, and optimizing budgets for different stages of the customer journey.
For more information, please refer to this link!
