So URL exclusions in Pmax can work a bit differently than you think that’s why Dario Zannoni wrote a dedicated post on this subject. Make sure to read this post if you are using URL exclusions for PMAX: https://lnkd.in/ecCEmWRN
So URL exclusions in Pmax can work a bit differently than you think that’s why Dario Zannoni wrote a dedicated post on this subject. Make sure to read this post if you are using URL exclusions for PMAX: https://lnkd.in/ecCEmWRN