Below you find all the news around Google Ads from week 29
Sunset Display & Video 360 API v1
Google announced again that the Display & Video 360 API v1 will sunset on September 14.
New reporting script PMax
Yesterday Google announced a new script for PMax. With this script you can report on your conversions and other metrics.
You can find the script at: https://lnkd.in/eqaz9EDf
Google pushing for higher budgets
Matinique Roelse found a new way how Google can push advertisers for higher budgets.
Rectification
Wouter van Hal shared this screenshot with me that showed that the progress bar that I posted about last week isn’t a progress bar but a scroll bar.
Update landing page report
Charles Farina found out that Google rolled out an update to the landing page report. The default landing page dimension no longer contains query parameters.
New data redaction
Charles Farina found out that Google rolled out a new data redaction feature to the demo account.
This feature has two toggles:
– the auto-redaction of e-mail addresses.
– the other allows you to specify query parameters to redact manually.
Web to App Connect Page
Thomas Eccel just spotted this Web to App Connect Page in the Google Ads interface.
I have heard about it before in documentation but have never seen it in my accounts.
If you have access to this tool you can find it under Tools&Settings -> App advertising hub.
Some betas I did not know about
Benjamin Wenner shared some interesting betas. One Beta called demand generation I already posted about but he also mentioned two beta’s I never heard about.
The first one is called Performance Max Showroom. This Beta uses shoppable images on the display network.
The second beta he shared is the Creator Promotions. With this beta, you can use sponsored content videos and promote them as ads(source).
New GA4’s videos
Google started publishing videos for their upcoming new Google Analytics 4 course(more information).
New audience report GA4
Charles Farina found a new GA4 report. This time it is the audience report that can now be found under User Attributes. This report is not available in every account so it could be a slow rollout.
Consent modeling active
Matinique Roelse found out that Google now shows when your consent modeling is not active.
This tool is available for advertisers that meet the following requirements:
– Have an advertising presence in the European Economic Area or the UK.
– Correctly implemented consent mode or the IAB Transparency & Consent Framework
– Daily ad click threshold of 700 ad clicks over a 7 day period, per country and domain grouping.
Update YouTube Ads
Google has made the announcement that on August 15 they will update the requirements for YouTube Ads.
This update improves the organization of the page and clarifies the paths through which advertisers can disapprove ads.
New audience integration in demo account GA4
Charles Farina spotted again a new option in the demo account of GA4.
This time he saw a new audience integration between GA4 and Google Ad Manager. This feature for publishers is normally only available in paid UA360.
Looker studio update
Looker Studio has announced some updates for the pro and free edition.
Pro edition:
– add a quick filter
– get a personal report link
Free edition update:
– intervals for time series charts
– changes to Google Ads creative assets reporting
Google also announced some new documentation for Explore topic in the Help Center(more information).
Editor 2.4.1
Google Ads Editor 2.4 was released a couple of weeks ago and now they released 2.4.1.
I could not find what they changed but I think it must have been a bug.
Rollout Privacy Sandbox APIs
Google announced that it will start rolling out the relevance and measurement APIs in Chrome.
This will be a gradual rollout. Google is aiming for 99% availability by mid-August. The Privacy Sandbox will run in parallel with third-party cookies in the browser.
Early 2024 Google will deprecate third-party cookies for 1% of Chrome users. By the second half of 2024, Google will deprecate cookies for all users(more information).
Enhanced Conversion Account Level
Thomas Eccel spotted this big update where you can opt-in for Enhanced Conversions on Account Level.
First GA4 update of July
Google has announced the first update of July for GA4
With this update, Ecommerce dimensions and metrics are now available in the custom report builder.
The new Ecommerce dimensions for the custom report builder:
– Item affiliation
– Item brand
– Item category
– Item category 2
– Item category 3
– Item category 4
– Item category 5
– Item ID
– Item list ID
– Item list name
– Item list position
– Item location ID
– Item name
– Item promotion creative name
– Item promotion creative slot
– Item promotion name
– Item variant
– Shipping tier
These ecommerce metrics are now available in the custom report builder:
– Gross item revenue
– Gross purchase revenue
– Item refund amount
– Item revenue
– Items added to cart
– Items checked out
– Items clicked in promotion
– Items purchased
– Items viewed
– Items viewed in list
– Items viewed in promotion
– Purchase revenue
– Refund amount
– Shipping amount
– Tax amount
Google is also introducing these revenue metrics in explorations:
– Gross item revenue (The total revenue from items only, excluding tax and shipping)
– Gross purchase revenue (The total revenue from purchases made on your website or app)
– Refund amount (The total amount from refunds given on your website or app)
Google Analytics is removing the following revenue metrics in explorations:
– Ecommerce revenue
– Event revenue
Google advised to update any explorations that use the Ecommerce revenue or Event revenue metric to now use the Purchase revenue metric(more information).