Google has announced the first update of July for GA4
With this update Ecommerce dimensions and metrics are now available in the custom report builder.
The new Ecommerce dimensions for the custom report builder:
– Item affiliation
– Item brand
– Item category
– Item category 2
– Item category 3
– Item category 4
– Item category 5
– Item ID
– Item list ID
– Item list name
– Item list position
– Item location ID
– Item name
– Item promotion creative name
– Item promotion creative slot
– Item promotion name
– Item variant
– Shipping tier
These ecommerce metrics are now available in the custom report builder:
– Gross item revenue
– Gross purchase revenue
– Item refund amount
– Item revenue
– Items added to cart
– Items checked out
– Items clicked in promotion
– Items purchased
– Items viewed
– Items viewed in list
– Items viewed in promotion
– Purchase revenue
– Refund amount
– Shipping amount
– Tax amount
Google is also introducing these revenue metrics in explorations:
– Gross item revenue (The total revenue from items only, excluding tax and shipping)
– Gross purchase revenue (The total revenue from purchases made on your website or app)
– Refund amount (The total amount from refunds given on your website or app)
Google Analytics is removing the following revenue metrics in explorations:
– Ecommerce revenue
– Event revenue
Google adviced to update any explorations that use the Ecommerce revenue or Event revenue metric to now use the Purchase revenue metric.
