They sit next to your static image ads and only serve on the Google Display Network. YouTube, Discover, Maps and Gmail are excluded.
What Google accepts:
custom static HTML5
AMPHTML
dynamic feed-driven HTML5
All formats must be uploaded as .ZIP files.
For agencies: this makes moving clients from classic Display to Demand Gen easier, because your existing HTML5 creatives can come along.
Spotted by Hana Kobzová, via PPC News Feed.
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Via Search Engine Land
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