It starts October 30, 2026, for new and existing campaigns.
OpenAI can rewrite headlines and descriptions, resize images, optimize destination URLs and translate your ad text. Variations can be prepared in advance or generated in real time based on the conversation, and they can run without you reviewing each version.
You can opt out before October 30 or change the setting any time in Ads Manager. Existing account and campaign opt-outs stay in place, and campaign settings override the account default.
Watch out: the toggle sits in your ad account settings and is already on. Check it before the 30th if you want to approve your own copy and landing pages.
Spotted by Barry Schwartz, via Search Engine Roundtable.
