Google is expanding its financial advertiser verification program to all EU and EEA countries. Financial services advertisers must prove that they are registered or authorized by the relevant national regulator.
The rollout will happen in phases, and businesses will have 30 days to complete verification. If they fail to do so, their financial ads will be restricted.
The goal is to prevent scams, improve trust in financial advertising, and stop unauthorized advertisers before their ads reach users.
