Google has launched official Agent Skills for advertising and measurement, giving AI coding assistants task-specific, up-to-date guidance for integrating Google Ads APIs and SDKs.
Using progressive disclosure, agents load only the context needed for tasks such as Mobile Ads implementation, Google Ads API setup, MCP installation, and audience or conversion data ingestion. Developers can install the skills with npx skills add google/skills/skills/ads and update them using npx skills update
