Big updates from Google and YouTube were announced at Google Marketing Live.
Demand Gen is getting a major upgrade, making it easier to combine brand awareness and performance in one campaign.
Here are the key updates:
AI-powered creative
Generate video ads in Asset Studio using simple prompts
Add creator partnership videos directly into campaigns
Retailers can upload videos to Google Merchant Center to automatically serve dynamic product videos based on user interest
Expanded placements
Reach users exploring locally through Google Maps
Checkout links are expanding to 9 new markets
Product feeds are now available across more surfaces and industries, including automotive
Stronger performance
Advertisers with large catalogs are seeing up to 33% more conversions when using product feeds
Simplified setup
AI-assisted campaign creation can import settings from Performance Max and apply Demand Gen best practices in one click
Better measurement
Campaign Type Attribution isolates Demand Gen conversions
Uplift Experiments measure incremental impact alongside Performance Max
New integrations with partners like TransUnion connect YouTube exposure to business outcomes
