January 28, 2026

Hana Kobzová & Bia Camargo discovered that Google now has one click previews for Pmax

That’s the number. That’s what OpenAI is reportedly planning to charge for ads inside ChatGPT. To put that plainly: It’s significantly higher than most major social platforms. And it’s not paired with advanced measurement. Early advertisers are expected to get: – Views.– Clicks. That’s it. No detailed conversion data. No deep attribution. Limited insight into

Thomas Eccel discovered that data manager can now suggest connections!

Google added new insights to Conversion Diagnostics, showing whether Consent Mode is correctly implemented and when conversion modeling actually starts. Advertisers can now see the real uplift from consent-based modeling, sometimes 50%+. That uplift doesn’t mean campaigns suddenly improved it reveals conversions that were previously invisible. As a result, historical CPA, ROAS, and CVR benchmarks

Merchant Center for Agencies is now in pilot, and agencies can express interest in participating by submitting the signup form: https://lnkd.in/eJqE9dwu

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I came across this Visual Capitalist chart, and it puts things in perspective.ChatGPT is growing fast. But when it comes to global search behavior, Google remains in a league of its own. So what does this mean for marketers, advertisers, and AI users? Let’s break it down. Google is still the default For now, most

Besides using keyword insertion for headlines you can also use it in your description or display URL.

Besides conversion rate, AOV is an important metric to watch in Google Ads.Conversion rate shows how often users convert. Average Order Value shows how valuable those conversions are. Both matter, but they answer different questions. Improving conversion rate makes campaigns work better. Improving AOV makes them worth more. That’s why AOV deserves attention next to

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