Google Ads Playbook · Summer Sale
Everything you need to master Google Ads. In one place.
200+ optimisation tips. 50 how-to videos. 40+ automation scripts, Looker Studio dashboards, settings checklists for every major campaign type and a fast-growing library of 90+ Claude & ChatGPT resources. Built from 10+ years of managing real accounts with real budgets. Updated weekly, so it never goes stale.
One-time payment · Instant access · Lifetime updates
✓ 30-day money-back guarantee. No questions asked.
Inside the file
This is what you actually get.
No mock-ups, just real rows from the Playbook as it is today: point-by-point checklists you tick off per campaign, and a change log that shows exactly what was added, and when.
Counted from the file today: 230 optimisation tips · 51 how-to videos · 54 scripts · 225 PDFs · 18 custom GPTs · 628 logged updates
What’s inside
One organised file that links to everything.
The Playbook is a single, structured workbook. Every tab links out to the guides, videos, dashboards, scripts and AI resources, and every weekly update lands in the same file you already own.
Claude & ChatGPT library
Prompts, Claude skills, custom GPTs and complete operator systems for running Google Ads with AI: from a Keyword GPT and a shopping feed auditor to a PPC Operator Playbook and a Google Ads Slack agent. This is the fastest-growing section of the file, with new resources added in June 2026.
Step-by-step videos
Watch exactly how to implement each setup in a real account: tracking, consent mode, server-side, enhanced conversions, POAS and more.
Optimisation PDFs
Guides covering optimisations, targeting strategies and troubleshooting. Everything you need to audit and improve any account.
Automation scripts
Ready-to-use scripts for bidding, ad scheduling and keyword management. Automate the repetitive work and win back hours.
Looker Studio templates
Customisable reporting dashboards to visualise performance and give clients professional-grade views of their accounts.
Settings checklists
Point-by-point checklists for Search, Performance Max, Standard Shopping, Display and Demand Gen, plus account and general settings.
SOP & shopping attributes
A standard operating checklist for structured optimisation work, plus a full shopping attribute list for your product feeds.
Weekly updates, logged
Google Ads changes constantly. Every new tip, setting and resource is added weekly and logged in the Updates tab, so you see exactly what’s new.
The difference
Stop searching. Start implementing.
Without the Playbook
- ✕Hours lost searching blogs and changelogs for optimisations.
- ✕Unsure how the latest Google Ads changes affect your campaigns.
- ✕Missing opportunities your competitors are already using.
- ✕Second-guessing every setting in a fast-changing PPC space.
With the Playbook
- ✓Actionable tips you can implement the same day.
- ✓One library that stays current with weekly updates.
- ✓Checklists to audit any account without overlooking a thing.
- ✓Configure every campaign type with confidence.
The video library
50 how-to videos, from first install to server-side.
Every video walks through the exact setup, click by click, in a real account. No theory decks, just implementation.
Show all 50 video titles +
- How to install consent mode v2
- How to send a Click ID with GTM to your mail
- How to track Calendly with GTM & Google Ads Tag
- How to install Ecommerce tracking with WordPress and GTM
- How to implement enhanced conversions
- How to install dynamic remarketing
- How to make a custom column for a specific conversion
- How to check conversion value & order ID
- How to install a purchase conversion with GTM & WordPress
- How to send an event from GTM to GA4
- How to send enhanced conversions to GA4
- How to track enhanced conversions without datalayer
- How to make a dynamic remarketing display campaign
- Dynamic remarketing training
- How to install Google Tag Manager
- How to save filters in Google Ads
- Walk through search campaign set-up
- How to adjust your CookieBanner with one click
- How to capture a GCLID with WordPress and CF7
- How to send a GCLID to Excel
- How to install Microsoft Clarity
- How to implement enhanced conversions for leads
- How to send enhanced conversions to Excel
- How to send conversions from Excel to Google Ads
- How to add a customer match list
- How to fully automate GCLID tracking
- How to install server-side tracking
- Alternative way to install CookieBot
- How to debug your server-side container
- How to install Ads conversions server-side
- How to implement a script
- How to install a timer with Google Ads
- How to measure form visibility
- How to measure a contact form submission
- How to make a thank-you page for Contact Form 7
- How to measure scroll depth with GTM & GA4
- How to measure button clicks
- How to send products to Google Merchant Center
- How to install CookieBot with a plugin
- How to install POAS
- How to retract or restate conversions
- How to send remarketing events to a developer
- Dynamic remarketing video
- How to measure a Bing purchase event
- How to measure server-side enhanced conversions
- How to install enhanced conversions for Microsoft
- How to install consent mode for Microsoft
- How to measure with the Meta Conversion API
- How to install POAS with Shopify
- How to implement the basic version of consent mode
Summer Sale · €50 off
Save €50. Master Google Ads.
For the Summer Sale, the Playbook is €150 instead of €200. That means you save €50 and still get the same complete file, lifetime access and weekly updates. When the Summer Sale ends, the price goes back to €200.
What users say
Used daily by specialists and agencies.
We often use Adriaan’s Google Ads Playbook at Taskforce. This way, we make sure we don’t overlook things and can guarantee high quality.
Bernt Muurling
The amount of tips and checks in this Google Ads Playbook is massive. Adriaan has put all of his tips and resources in it and this will help you audit and optimize your accounts to the max. A no-brainer for this money!
Geert Groot
It’s my go-to document when I’m in doubt about certain settings, out of inspiration, or need a quick how-to video. The name ‘Template’ doesn’t do it justice. I regard it as an actual library. Pro tip: use it to audit new accounts. You won’t overlook a single thing.
Denie Geertzen
Meet the creator
Hi, I’m Adriaan Dekker.
I’ve spent 10+ years inside Google Ads accounts across e-commerce and B2B. The Playbook is not a collection of tips scraped from the internet. It’s the actual system I use when I take on a new account, audit an existing one, or train someone to manage campaigns properly.
Every tip, script and template in it has been used on a real account with a real budget. That’s what makes it different from everything else out there.
Who it’s for
One account or fifty. It meets you where you are.
- ✓Google Ads professionals who want a complete reference they can trust.
- ✓Agency teams who want a shared system for auditing and optimising accounts.
- ✓Business owners running their own Google Ads who want to do it properly.
- ✓Marketers who want actionable tools, not just theory and advice.
Try it for 30 days. The risk is on me.
If the Playbook isn’t what you expected, contact me within 30 days and I’ll refund you in full. No questions, no hassle.
FAQ
Good questions, straight answers.
What exactly do I get, and how is it delivered? +
Is this a subscription? +
How often is the Playbook updated? +
Do I need prior experience with Google Ads? +
Can I use it for multiple accounts or clients? +
What if it’s not for me? +
Summer Sale · €50 off
One file. Everything you need. €50 off.
€200 €150
Get the Playbook for €150 →One-time payment · Instant access · Lifetime updates · 30-day guarantee