January 28, 2026

Google is sunsetting the Campaign Manager 360 API v4 on February 26, 2026. Thanks for sharing Arpan Banerjee

Everyone is obsessed with ROAS… But… When you track New Customer POAS (Profit on Ad Spend), you stop guessing and start dominating. Here is the part nobody talks about: The brand that knows exactly what they profit on a first-time buyer is the brand that can outbid everyone else. The New Customer POAS Bidder: Knows

Google has launched a new Experiment Center in Google Ads — a centralized dashboard that brings Experiments and Lift Studies together so advertisers can test campaign strategies (like bidding, targeting, and creatives) and measure impact more easily before scaling changes. The unified hub streamlines setup and reporting, making experimentation more efficient. Found by Hana Kobzová

Google has launched a new podcast called Ads Decoded, hosted by Ginny Marvin, to give advertisers behind-the-scenes insights into how Google Ads works, with practical explanations of platform behavior, product decisions, AI features, and tips for managing campaigns. Season 1 has now officially debuted, and episodes are available on major podcast platforms.

Five years. Dozens of tests. Endless industry debates. And in the end… we’re right back where we started with cookies. 🍪 After all the talk about a privacy-first future, Google quietly announced it’s shutting down its entire Privacy Sandbox initiative. What stays are smaller, more technical privacy updates things like CHIPS (isolated cookies), FedCM (privacy-friendly

Google has moved the logo settings in Google Merchant Center Next from the Business Info area to a new location under Marketing > Brand > Logo, so merchants upload and edit their logos in a more streamlined place. Only Admin/Super Admin users can access the new location. Found by Emmanuel Flossie.

Google has rolled out a refreshed Google Partners Rewards website with a cleaner design and improved navigation, making it easier for partners to understand rewards and track progress. The update is rolling out gradually, so not everyone will see it yet. Spotted by Anthony Higman & Hana Kobzová.