September 7, 2025

Buffer analyzed 2M+ posts and the results are clear: posting more often leads to more reach and engagement and LinkedIn doesn’t penalize high frequency. 2–5 posts/week → ~1,200 extra impressions per post6–10 posts/week → ~5,000 extra impressions per post11+ posts/week → ~17,000 extra impressions per post and 3x more engagements The effect holds true for […]

If you start with a B2B account with a small budget focused on the lower funnel, this model below could be a good base.

This new feature helps you generate more conversions from search terms you’re already eligible to show for, without altering your targeting or expanding your keyword reach. Performance Tradeoff: It bids more aggressively on search terms you’re eligible for but normally wouldn’t win. These newer, less-proven search categories may convert at lower efficiency than your top-performing

Zeeshan Ali discovered that Google has added Facebook Messenger and Zalo for Message assets!

How Flattery and Peer Pressure Bend Chatbots’ Rules A new study shows that chatbots can be manipulated much like humans through flattery, teasing, or peer pressure. On their own, these systems reject unsafe requests almost every time. But with a small psychological nudge, like a compliment, a mild insult, or the suggestion that “everyone else

Security researchers have uncovered a method used by Meta (Facebook, Instagram) and Yandex to secretly track Android users’ browsing activity, even when using Incognito mode or VPNs 🤣 By exploiting a loophole in Android’s localhost communication system, both companies could link browsing behavior to user identities, bypassing cookies, permissions, and even private browsing protections. This

For some accounts delayed conversion value is a real thing. See this example below. If I would only look at today I would see 78% of the conversion. However it takes up to 13 days after an impression for most of the conversion data to be reported. That’s why only looking at that data is

Meta is introducing native support for POAS (Profit on Ad Spend) bidding in partnership with ProfitMetrics.io. Until now, advertisers could only optimize for revenue or profit as purchase values, but not switch easily between them. With this update, marketers will be able to seamlessly choose whether to optimize for profit or revenue, making value-based bidding

Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.” Google’s more like, Nah, if they didn’t click, it doesn’t count (unless it’s Display or YouTube). Here’s the deal: Facebook Ads: Tracks VTAs. Super generous. Even modeled data fills in gaps post-iOS 14. Great for

You can implement the advanced modeling with cookieless pings. But it won’t work. This is because of the threshold. For conversion modeling these thresholds are 700 ad clicks over a 7 day period, per country and domain grouping.