December 21, 2024

Brussels Probes Google-Meta Secret Ad Deal Targeting Teens

Arpan Banerjee just sent this article about that European regulators are investigating a secret ad deal between Google and Meta that bypassed Google’s rules on targeting minors. Meta used Google’s internal data to reach teens via a group labeled “unknown,” circumventing safeguards.The campaign, run by Spark Foundry, began in Canada, expanded to the U.S., and […]

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Google Ads newsletter – week 49

Google Ads eCommerce Barometer Black Friday vs. Black Week 2024 Ebarometer: ProfitMetrics.io InsightsThe latest data highlights key trends for Black Friday, Black Week, and November: Black Friday: Exceptional growth with turnover up 5.72%, gross profit 6.13%, and orders 11.59%. However, ad spend surged 17.66%, increasing acquisition costs. Black Week: Declines in turnover (-7.8%) and gross

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