December 21, 2024

New Tools to Boost Agency Efficiency

Google has introduced enhanced tools and curation capabilities in Google Ad Manager to help agencies optimize workflows, improve forecasting, and manage direct publisher deals more effectively. Key Highlights: New Curation Capabilities: – Simplifies discovering and activating ideal inventory. – Allows agencies to connect with trusted partners and access curated inventory packages and data segments directly

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Google’s New Dating and Companionship Ads Policy Launching March 2025

Starting March 4, 2025, Google will implement a new Dating and Companionship Ads policy. Advertisers must complete Google’s certification process to run ads related to dating or companionship services. Updates will also shift relevant rules from the Inappropriate Content and Sexual Content policies into this new policy, with full enforcement ramping up in the weeks

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