Kirk Williams just posted that the new standard shopping PMax ad rank change is now live! For everybody that is running standard shopping & PMax in one account keep an eye on your account!
Standard shopping change is live Read More »
These updates focus on improving asset performance, enhancing video ads, and increasing flexibility between Performance Max and Standard Shopping campaigns. Note that I have already written and spotted most updates so they should look familiar. Key updates: Asset Optimization: New experiments allow retailers to test adding images, text, and videos to product-feed-only campaigns and assess
Google Ads has introduced new Performance Max features Read More »
Thomas Eccel spotted this new YouTube Ad with swipeable product carousel!
Product Carousel YouTube Read More »
Emmanuel Flossie posted that Google shopping Membership pricing just removed the mention that it is only available in the US. Looks like they are expanding this future.
Shopping Membership Pricing Read More »
Google is testing a new feature in shopping ads that lets users watch product videos directly within search results. Spotted by Shraddha Dhiman. Note that this isn’t Google’s first dive into video-enabled search ads, they did a similar test in 2018.
New Feature test shopping Read More »
Google has introduced Travel Feeds in Search Ads to enhance ad performance, particularly for hotel advertisers. This feature allows advertisers to incorporate rich data from feeds, including prices, ratings, and images, directly into their ads. Initial trials have shown up to a 20% increase in click-through rates, indicating strong engagement from travelers. The format is
Travel Feeds in Search Ads Read More »
Hana Kobzová just got access to the generate report beta! An interesting future from Google that I look forward to using.
More access reporting AI beta Read More »
Hana Kobzová discovered that you can now see travel assets if you run travel advertising in the report editor! Make sure to add click type and other metrics to get these insights.
Travel assets report Read More »
Thomas Eccel just posted this information from Andy Youngs which describes that a Google Ads Rep made changes without authorization on the account and sent an email, Crazy!
Rep making changes? Read More »
