November 6, 2024

YouTube updates

Key features include: Poll Stickers for Shorts: Creators can now add poll stickers to YouTube Shorts, allowing viewers to vote on options directly within the short-form video. This feature aims to boost engagement by making it easier for audiences to share opinions, with voting statistics visible to creators. The feature will be rolled out to

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Goodbye Call Ads

Dario Zannoni discovered that it looks like Google is phasing out “Call-Only Ads” in favor of Responsive Search Ads. Key points: – Adding Assets: Google suggests adding assets to current “Call-Only Ads” (a notification will prompt this in accounts). – Creation Deadline: After an unspecified period, creating new “Call-Only Ads” will no longer be possible.

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The following partner connectors have been added to the Looker Studio Connector Gallery

– Heureka.sk Sortiment report by METRIXANA (no data sources required) – Auth0 by Windsor.ai (data source: AUTH0) – CJ Affiliate by Supermetrics (data source: CJ_AFFILIATE) – WooCommerce by Supermetrics (data source: WOOCOMMERCE) – TikTok Ads by Detrics (data source: TIKTOK_ADS)

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Announcing budget PrefillsWith

Announcing Budget PrefillsWith version 18 of the Google Ads API, you can now use the Recommendations. GenerateRecommendations method during campaign setup to retrieve optimized budget suggestions for Performance Max and Search campaigns. By providing inputs like final URL and bidding strategy, Google’s machine learning models generate budget recommendations, along with projected impact metrics to assess

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October 2024 update Display & Video 360 API

Google announced the October 2024 update to the Display & Video 360 API. This update includes: – Support for cost-per-view performance goals and targeting connected devices. – The ability to generate and download Structured Data Files (SDFs) using SDF v8, which is currently in beta and available to limited partners. Additional Adloox brand safety settings

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