November 6, 2024

New Traffic diversity feature – AUTOMATICALLY LOWERS tROAS 🚨

I have posted about this before but we now have more information on the new New Traffic diversity feature. Google has launched this tool called”Search Bidding Exploration,” aimed at large advertisers using tROAS bidding in campaigns without budget limits. Part of Google’s Smart Bidding suite, this AI tool helps find low-traffic but valuable search queries,

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Sexual Health & Wellness Policy (October 2024)

Starting November 11, 2024, Google will implement a new Sexual Health & Wellness policy, allowing the promotion of personal lubricants and prescription drugs for erectile dysfunction (ED) and hypoactive sexual desire disorder (HSDD) on the Google Display Network and YouTube, under certain conditions: – Ads must not focus on sexual pleasure, enhancement, or use sexually

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Benchmarking GA4

Arpan Banerjee just sent me that Google Analytics now officialy offers Benchmarks, which are reference metrics that let businesses compare their performance against similar companies within their industry. These benchmarks, available in percentiles (median, 25th, and 75th), are based on a wide range of industry categories, providing insights into strengths and weaknesses. Peer groups for

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