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POAS vs ROAS

Most brands optimize paid media for ROAS. Smart brands optimize for POAS. ROAS tells you...

How to Beat AI

How Humans Beat AI… Everyone was panicking. “AI will take your job.” “AI will...

4 Uncomfortable Truths about ChatGPT

Here are 4 uncomfortable truths about ChatGPT in 2026 1️⃣ ChatGPT doesn’t replace thinking...

Brand logo’s in Shopping

Hester Geerdink just send me this post from Chris Nightingale that Google is rolling out...

4 Uncomfortable Truths about Meta

Most advertisers think Meta Ads stopped working. The uncomfortable truth? Meta Ads didn’t...

5 Uncomfortable Truths About Google Ads

Most businesses think Google Ads fails because of the platform. The uncomfortable truth?...

Uber Turned Off Meta Ads, Saw No Impact, and Saved $35M

In 2018, Uber’s US & Canada Rider Performance Marketing Analytics team discovered that...

Financial Services Verification in Malaysia

Google Ads Update: Financial Services Verification in Malaysia Google will introduce...

Most Meta Ads tracking is still too dependent on the browser

With ad blockers, iOS restrictions, and cookie limitations, a lot of valuable signals...