News

Are you optimizing Google Ads for leads… or for real revenue?

Many advertisers track online conversions form fills, calls, demo requests. But the actual...

Prompt guidance for GPT-5.4

A new model, GPT-5.4, has been launched by OpenAI after weeks of collaboration with...

Server-Side Tracking for Marketers

Most marketers are optimizing campaigns with incomplete data. – Browser...

New customers vs returning customers

New customers vs returning customers is one of those important strategic decisions in...

Performance Max vs Standard Shopping

The real difference is simple. Performance Max is built for scale. It uses automation to...

🚨 ChatGPT Ads Are Rolling Out But Slowly

OpenAI began testing ads inside ChatGPT in February 2026, and the rollout has been more...

Google Ads news week 11 

Google Ads news week 11 sponsored by ProfitMetrics.io: Rich media:...

YouTube channel auto-linking

Hana Kobzová discovered that Google is notifying advertisers that their Google Ads...

Google Ads news – week 11

Large AI Max recommendation Hana Kobzová discovered that A large recommendation card...