News

A/B testing with images and titles is coming to shopping

I wanted this tool for years and now A/B testing with images and titles is coming to...

The full update of GML 2025!

Google Marketing Live 2025: Expert Summary for Google Ads Specialists Google introduced...

GML 2025 Overview & Summary

– Ads in AI overviews are expanding to Desktop in the US and to select...

Chatgpt source Linkedin

Interesting you can now see that ChatGPT creates images as source for LinkedIn!...

NO consent = NO CONVERSION BIDDING 🚨

Microsoft is now sending out that they detect that advertisers did not adopt consent mode...

Gymshark lost its grip , YoungLA took the throne.

One of the clearest shifts in brand momentum in the fitness world. Gymshark was the name...

Adidas brand strategy comeback

Adidas quietly staged one of the biggest brand strategy comebacks in recent years. While...

Higher AOV might mean you’re losing money

Because not all growth is real growth. AOV growth feels like success.But it can hide real...

Which brand asset has the most potential for uniqueness?

A study by the Ehrenberg-Bass Institute, based on 1,281 elements across 13 FMCG categories...