News

Structured Data Files v9.1 now live in DV360

Google has released SDF v9.1, available today for upload and download in the DV360 UI...

Google introduces google-ads-bom for Java client library

Google has released the google-ads-bom (Bill of Materials) for the Google Ads API Java...

Import cost data from Snap ads

You can now import cost data from Snap through a seamless integration with Google...

Google Ads news – week 36

Google Ads News New message assets Zeeshan Ali discovered that Google has added Facebook...

Debug mode

To monitor events from your website or app in real time, use DebugView in Google...

Don’t make this mistake in your remarketing campaign

If you use optimized targeting in your remarketing campaign it’s not remarketing...

When These Big Brands Stopped Spending on Digital Ads… Nothing Happened

In an era obsessed with ROAS dashboards, attribution models, and performance marketing...

Airbnb cuts performance marketing by $541m

In 2021, Airbnb announced a permanent shift in its marketing strategy moving away from...

Anthropic has raised $13 billion in Series F funding

Anthropic has raised $13 billion in Series F funding, bringing its valuation to an...