News

How often should you post on LinkedIn?

Buffer analyzed 2M+ posts and the results are clear: posting more often leads to more...

Basic B2B Strategy

If you start with a B2B account with a small budget focused on the lower funnel, this...

Smart Bidding Exploration

This new feature helps you generate more conversions from search terms you’re...

Google has added Facebook Messenger and Zalo

Zeeshan Ali discovered that Google has added Facebook Messenger and Zalo for Message...

When a Compliment Turns Dangerous

How Flattery and Peer Pressure Bend Chatbots’ Rules A new study shows that chatbots can be...

Android users tracked in Incognito mode, Meta & Yandex exposed 🚨

Security researchers have uncovered a method used by Meta (Facebook, Instagram) and Yandex...

Missing conversion value

For some accounts delayed conversion value is a real thing. See this example below. If I...

POAS IS COMING TO META 🚨

Meta is introducing native support for POAS (Profit on Ad Spend) bidding in partnership...

Facebook Ads vs. Google Ads: View-Through Conversions Simplified

Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they...