SEA

Beauty ads offer a tool that lets consumers preview what different products might look like on themselves.

Microsoft Search & News revenue has grown by 10% in Q3. For the full statement: https://lnkd.in/g3Rbma2U

Arjan Schoorl found this new feature excluded themes! With excluded themes, you can exclude the following themes: – Content suitable for family– Games (fighting)– Games (mature)– Health (sensitive)– Health (source undetermined)– News (recent)– News (sensitive)– News (source not featured)– Politics– Religion These themes are replacing the content label: content suitable for families.

I think I posted about this feature a few weeks ago but more people are now seeing the new invoice overview in MMC’s. Credits to 🔷 Oscar Abad – Especialista Google Ads – Product Expert

Google is investigating a Display & Video 360 issue!

I already posted about this change a few weeks ago but now more and more people are seeing the new Dynamic Overview Carousel! Credits to Anthony Higman.

We want more visibility so we start a display campaign. Well-display campaigns can help with creating visibility but you have to really keep an eye on the placements and you need a good audience. For the placements visit your placement report and exclude bad websites. Before you start your campaign you can already exclude placements.

Barry Schwartz found out that Google Adsense rolled out frequency control for Vignette Ads. With these Ads Adsense publishers can show full screen ads between page loads. Keep in mind that Adsense publishers can own the placements you see in your placement reports. That’s why Adsense news is also important for PPC’ers

I made a quick audit/check-up for the campaign settings of a search campaign for beginners. If you have questions feel free to ask. Keep in mind that every situation can be different but there will be always a general best practice 🙂  If you want this Excel file ask for it in the reactions and

WhatsApp with Google Ads expert Arpan Banerjee found out that you can now Whatsapp with a Google Ads expert! Before this document only told that you could chat with LINE.ME. New Ad Format YouTube Spotlight Moments! YouTube has introduced Spotlights Moments! With Spotlight Moments advertisers can server ads next to the most relevant and engaging content associated

Frederik Boysen just found this beta in one account named API Data Quality! API data quality is a diagnostics tool that shows users potential errors when sending data to the API.

Sometimes I’m so busy with Ads news that I totally forget about friends who make awesome stuff for the PPC community.  Denie Geertzen, Arjan Schoorl, and Miles McNair have released this awesome 70 + custom columns for Google Ads. Have a look into these columns if you want to level up in Google Ads. For more information, please refer

Mike Rhodes and other users found out that some scripts are being blocked by Google. Google knows about this problem and is trying to fix it.

With Auto Ads, you can feature display search terms related to the content of the pages.

Sophie Logan found out that Google is introducing new Google Ads certificates! This is for selected partners.

Google has announced V15 of the Google Ads API. For all the changes check: https://lnkd.in/eCPxrXyb

Yesterday I finally reached the milestone of 30,000 followers I’m very thankful for all the positive feedback and for everybody who follows me! If you want to back-me you can tip me on https://lnkd.in/gMj9itvy or become a monthly subscriber.  In return for a subscription, I will send you every month an overview of all the news around

Okay, so I did not want to make the title too much clickbaity so I said CAN cost you money. Google has some settings and suggestions that you really need to think about when you make a campaign: – pre-selection of the display and search network– give direct budget advice in the campaign ( can

Arpan Banerjee found out that you can now Whatsapp with a Google Ads expert! Before this document only told that you could chat with LINE.ME.

Over the last months, I have a few Google Ads Guides! Below I have made a list of these guides. Future of video:https://lnkd.in/gV4iX3zABest practices Google Feed Optimizations: https://lnkd.in/gMQMRcHeReach Planner Guide: https://lnkd.in/gCEAFsY5YouTube Metrics: https://lnkd.in/ggu5kufGResponsive Search Ads: https://lnkd.in/gDvCv7gzPerformance Max Guide: https://lnkd.in/ggQQQy7ZPerformance Max announcements GML: https://lnkd.in/gxDuc5vVComprehensive Measurement Guide: https://lnkd.in/gxbidKkf

Below you find all the Google Ads news from week 41. If you want to receive these updates automatically then sign up for the newsletter: https://lnkd.in/eFk-bSsp. Don’t want to check LinkedIn? Then you can check my website: https://lnkd.in/eZH8my6y Dynamic Product Ads released by Channable:https://lnkd.in/eCXRXrtfRoll out Demand Gen Ads: https://lnkd.in/eui_VfRiTwitter Placement Google Ads: https://lnkd.in/e8PwJpSeAutomatically adds products in Merchant Center: https://lnkd.in/esZA6xrVOffer rewards

From Q3 2024 third party cookies will go away. In Q1 2024 Google will start with testing disabeling 1% of the cookies. For more information read: https://lnkd.in/eSqQPQXa).

The Google Ads spending/serving issue has been resolved after almost 3 days!

So people (sometimes me) are renting a lot on Google Ads. But the system also has a lot of pros so let’s share some pros and some cons. Feel free to add extra pros and cons in the reactions! Pro’s: – quit when you want– see what you get (outcome)– instant results and quick set-up–

I had one account that performed really bad with manual CPC in shopping. The search terms were so off and I had to exclude many keywords.  So, I decided to switch to maximize clicks and now I see good search results and even conversions!  I know it’s still early on but I’m looking forward to