SEA

Search Engine Land released this list from Google thas was shown in the Antitrust case. Below you can see the top search terms based on revenue!

Google has launched the general availability of Structured Data Files v7.

I thought I was the first one but Anthony Higman beat me again by findingsome changes to the Google Ads summary! They now show blue buttons to apply recommendations and they show the optiscore!

Google has released Ads Editor version 2.5

DataFeedWatch by Cart.com has released its Multichannel Marketing Report. You can download it at: https://lnkd.in/e67yuSp2 Some findings: – East Asia has increased their use of channels– Most eCommerce sectors see a significant decline in channel usage– Search channels drop by a whopping 7 percentage points– Discount strategy on the rise: number of products discounted grew by almost

Google has announced the launch of Display & Video 360 API v3 out of public beta and into general availability. With this launch, v3 becomes our recommended version, and our guides have been updated to reflect v3 features and conventions.

I received this message from Yu-Rong Roovers I can’t remember seeing smart default value before. This option keeps current targeting settings for your audience segments.

Yesterday was the Final Tips and Tricks for the Holidays from Google. If you want to watch this back check: https://lnkd.in/ed2uuydt

Google has launched a tool called the Ads Privacy Planner. With this tool, you can answer a few short questions about your Google Ads setup, and Google then recommends measurement solutions to power a privacy-first ad strategy. Link: https://lnkd.in/eEsCp2pf

When you start with a search campaign for the first time you can start really small with a few exact transactional keywords and see if you get some traffic and conversions with those keywords. You could also start broader with phrase keywords and see what that does. After some weeks you can still exclude keywords

Pinterest has released their 2023 Q3 numbers and they have reported a 11% higher revenue! For more information, please refer to this link!

If you have enough conversions or different campaign-level settings it can be really useful to segment your campaigns. Below I wrote down some things where you can segment on: – brand– bestsellers– margin– producttype– new products– sale/promotion– impressions– ROAS/CPA/POAS/ Conversions– intent– product price– stock level

Some interesting findings from the Antitrust lawsuit by Anthony Higman. For the full document check: https://lnkd.in/ei4CUtTi.

Thomas Eccel found a new default network setting in his Video Campaign called Google TV. This setting is for now US-only. The ads from Google TV can appear in video streaming apps available with Google TV.

PPC Greg found out that Google is now showing a new pop-up when you pause a campaign. For all the pictures: https://lnkd.in/esad_Evm

I created a document with the 1000 most visited websites per country. You can add these websites to your Display Campaigns. Not all websites can be used but a big part should be useful. If you want this document react with DISPLAY and make sure you add me so that I can send it. The

Chris Chambers & Yoann FERRAND found out that Google made a change to the process on how to add negative keywords. It should be smoother from now on. Link: https://lnkd.in/e3c98PFQ

Alex Faux found out that Google is showing the Mobile Friendly stamp again!

I made a quick audit/check-up for the campaign settings of display campaigns for beginners. If you have questions feel free to ask. Keep in mind that every situation can be different but there will be always a general best practice 🙂 If you want this Excel file ask for it in the reactions and I

Inappropriate image notifications Tiago Goncalves found out that Google is now also showing inappropriate image notifications for Discovery/Demand Gen Ads. Very interesting to see that they show this for top-of-funnel campaigns. Frequency Control Vignette Ads Barry Schwartz found out that Google Adsense rolled out frequency control for Vignette Ads. With these Ads, Adsense publishers can show full-screen

Below you find all the Google Ads news from week 43. If you want to receive these updates automatically then sign up for the newsletter: https://lnkd.in/eFk-bSsp. Don’t want to check LinkedIn? Then you can check my website: https://lnkd.in/eZH8my6y Inappropriate image notifications: https://lnkd.in/era9FiNUAdsense control for Vignette Ads: https://lnkd.in/e4cdz8iMNew campaign type for YouTube: https://lnkd.in/eW2AsCjv Dynamic Overview Carousel: https://lnkd.in/eyZgCjFTNew GA4 recommendation: https://lnkd.in/efDygrsiDevice models Demand Gen: https://lnkd.in/einu4b4vNew resources

So a few days ago I made a list of 40 PPC’ers on LinkedIn that share a lot of content. Now I know that I missed a few (you can only tag 40 persons max). But I think that at this moment most European impressions are going to around 100 PPC’ers max.  Still lots of

Xavier Mantica found out that Image extensions are gone from the interface. He saw this message in the Editor.

Google hosted the Peak BeNeLux: Q4 marketing strategies for retail. For the full video check(dutch spoken): https://lnkd.in/e9Zab8SW

Rudolph Dekker found out that Google has introduced a new feature to enhance the vacation rental search. When users search for vacation rentals on Google and click on a property, they’ll be able to see multiple sites. Rudolf stated that his new feature will roll out in most parts of the world by November 2023, with

Microsoft is launching its competitor of Google Adsense called Microsoft Pubcenter. For now, it’s a U.S.-only pilot program. For more information, please refer to this link!

Tiago Goncalves just sent me this picture! Could search themes replace custom segments, I think it can. Maybe this creates more reach again.

Want to level up your PPC Game? Follow these guys: – Ruben Runneboom– Frederik Boysen– Miles McNair– Bob Meijer– Geert Groot– Floris de Schrijver– Denie Geertzen– Bernt Muurling– Mike Ryan– Kirk Williams– Thomas Eccel– Floris van Vleuten– John Moran– Arjan Schoorl– Tiago Goncalves– Yoann FERRAND– Mike Rhodes– Jack Felstead– Tomasz Abbott-Wieczorek– Navah Hopkins– Kasim Aslam– Ed Leake– Timotheos T.– Maximilian vom Eyser– Anthony Higman– Barry Schwartz– Nils Rooijmans– Ginny Marvin– Matinique Roelse– Rudolph Dekker– Alex van de Pol– Teun van Gemeren– Jamie Leckie– Amalia Fowler– Boris Beceric ✅– Sophie Logan– Sofia Akritidou– Emmanuel

AlphaStreet shared this amazing infographic that shows some results of the 2023 Q3 earnings report. Some findings: – 21% growth in ad revenue– daily users have grown– monthly active users have grown– cost and expenses are down by 7%– headcount -24%– revenue grew by 23% For more information read: https://lnkd.in/etuFFyKE

If you use optimized targeting in your remarketing campaign it’s not remarketing anymore!  If you are running remarketing check your settings to be sure you are not using optimized targeting. You can see If you are using optimized targeting at audience segments. Opting out can be done in ad group settings when you click on