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🛒 How people think Google Merchant Center works vs. reality Many advertisers still treat Merchant Center as a “set it and forget it” tool. Upload a feed → connect Google Ads → sales start coming in. But in 2026, Merchant Center has evolved into something much bigger. It’s no longer just a product feed. It’s […]

Emmanuel Flossie & Hana Kobzová discovered that Google Ads Users Can Now Unsubscribe From Reps This update was spotted by Emmanuel Flossie.

It looks like Google is rolling out the new Google Tag Manager version; this could be the reason why it’s super slow today!

Google Tag Manager bug? It’s not loading at all or super slow… Thanks for sharing Matteo Zambon.

Most people think AI Max works like this: Turn it on → Let AI optimize → Results improve “It’s basically autopilot for ads.” But here’s what AI Max actually looks like in 2026: It starts with strategy. Clear goals. Strong creative.Clean data.Proper tracking. Then comes guidance. With AI Brief, you’re defining: – What your ads

Most people are prompting Claude the wrong way for Google Ads. They ask things like: “Give me tips to improve my campaigns.” And then wonder why the output feels generic. The quality of AI output depends on the quality of: • context• structure• data• constraints• goals What changed everything for me was treating Claude less

Make Your Ads More Relevant with Keyword Insertion in Google Ads Keyword Insertion automatically updates your ad text with the keyword that triggered your ad, helping your message match what people are searching for. Example Headline: Buy {KeyWord:Chocolate} If someone searches for: Dark Chocolate → Buy Dark ChocolateSugar Free Chocolate → Buy Sugar Free ChocolateGourmet

Most people think server-side tracking is simple. Set up a server → send events → get better data. Reality in 2026? Server-side tracking is a system. The biggest mistake I still see: People treat it as a “technical upgrade”… Instead of a business advantage. Because server-side isn’t just about accuracy. It’s about control. Winning with

Know what you’re really measuring. Most advertisers only look at one column… And make decisions based on incomplete data. Here’s the difference 👇 🔹 All Conversions (by click time) Counts conversions on the day the ad was clickedTells you when interest happenedNot when results happened 🔸 All Conversions (by conversion time) Counts conversions on the

It looks like Google is testing the “Included Or Missing Words” Organic SERP Feature Now Directly In Paid Ads. Thanks for sharing Anthony Higman.