SEA

Google Posts Reporting is now live inside your Google Business Profile dashboard!

Harri Cullen discovered that he can now see the loss in conversions value when he excluded keywords!

Thomas Eccel Discovered that ChatGPT Ads is now showing bigger pictures in Ads!

Arpan Banerjee discovered that Google Ads now calculates your Target ROAS from profit margin!

Google is testing with a double About Us button, found by Khushal Bherwani.

Google has removed the reference to 50 conversions required from its documentation on learning periods for bid strategies. The updated help page now only states that the calibration typically takes 1-2 conversion cycles, without mentioning a specific conversion count. Thanks for sharing Hana Kobzová.

Google Ads manager accounts can now create new accounts without the necessity of setting up a campaign immediately. This change is available to accounts that have spent more than $1,000 USD and are compliant with Google Ads policies. Thanks for sharing Hana Kobzová

Promotion update Google Ads has expanded Promotion Mode, using Smart Bidding Exploration to help advertisers broaden reach and capture more opportunities during promotional periods. Thanks for sharing VIVEK GUPTA. API Conversion APP conversions are now getting attribution. Thanks for sharing Matteo Zambon. New Sitelink test Google is testing another new sitelink design for mobile search

One of the biggest streetwear brands in the world. Not a single ad running on Facebook or Instagram. So how do they grow? Ronnie Fieg built Kith on direct relationships with sneaker communities. Long before it was a global brand, people knew him from behind the counter. Collabs with ASICS, New Balance and On get

Every product in your shop has its own break-even ROAS. Most advertisers use one ROAS target for the whole account. But your margins aren’t the same across products. Take four products, all at a ROAS of 4.0: Product A, 10% margin: needs a ROAS of 10.0 to break even. It loses money.Product B, 25% margin: