SEA

If you’re investing in paid media, one of the biggest questions is where to put your budget: Search Ads or Social Ads. The answer depends on one thing: intent. SEA (Search Engine Advertising) captures existing demand. Your ads appear when people are actively searching for a solution. Best for: • High-intent leads• Direct response campaigns• […]

Most people think Google Ads is about pushing buttons. It’s not. The best Google Ads specialists master 7 core skills: StrategyKeyword & audience targetingAd copywritingLanding page optimizationBidding & measurementTesting & optimizationScaling profitably Google Ads rewards marketers who understand the full system not just the platform. If you can: Match keywords to intentWrite compelling adsBuild high-converting

Thomas Eccel discovered that the new AI traffic default channel group is now live!

Know what you’re really measuring. Most advertisers only look at one column… And make decisions based on incomplete data. Here’s the difference 👇 🔹 All Conversions (by click time) Counts conversions on the day the ad was clickedTells you when interest happenedNot when results happened 🔸 All Conversions (by conversion time) Counts conversions on the

Google’s AI Overviews aren’t killing clicks, they’re reshaping where they go. New data (5.47M queries, 2.43B impressions) shows: • CTR dropped hard in 2025… but is now rebounding (+85% since Dec)• Searches WITHOUT AI Overviews are becoming more valuable (CTR up to 3.8%)• If you’re cited in an AI Overview → you win• If you’re

DSA compared to AI Max!

It sits between Source platform and Source/Medium: broader than channel groupings, but less granular than source/medium. Source group is based only on the source, so paid and organic traffic are combined (e.g. both paid and organic Instagram traffic appear as “Instagram”). At the same time, Source platform is being updated to recognize third-party ad platforms.

12 Free Marketing Certifications to Future-Proof Your Skills in 2026 Want to sharpen your marketing skills without spending a cent? These free certifications cover Google Ads, SEO, content marketing, email marketing, LinkedIn Ads, and AI for marketers. Top recommendations: Google SkillshopHubSpot AcademySemrush AcademyAhrefs AcademyMeta Blueprint Save this post and start with one course this week.

Alphabet is far more than a search engine. It operates one of the largest technology ecosystems in the world, spanning AI, advertising, cloud infrastructure, robotics, health science, and autonomous vehicles. However, unlike many traditional companies, Alphabet constantly launches, restructures, and shuts down projects. Understanding what is still active versus what has changed is key to

Most people don’t have a scaling problem with Meta Ads. They have a structure problem. They launch campaigns… Test random creatives… Blame the algorithm… But skip the fundamentals that actually drive results. So I put together a simple Meta Ads checklist 👇 • Set up tracking the right way (Pixel + CAPI)• Keep your account