SEA

TrueView in-stream and in-feed consideration campaigns are being upgraded to Video View Campaigns (VVC) and moving toward multi-format ads powered by Google AI. One detail advertisers should pay close attention to: as part of the upgrade, campaigns that previously opted out of YouTube Search may be updated to include those networks. The direction is becoming […]

Arpan Banerjee discovered that Google Ads has redesigned the Asset Optimization panel.

OpenAI is expanding ChatGPT Ads to 31 European countries, including Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands, and Austria. The rollout begins next week, following six months of ad testing and expansion beyond the U.S. Key points: Who will see ads: Only users on the Free and Go plans. Plus, Pro, and Enterprise

Ready to spot local trends? Try the new Google Trends Explore maps and regional breakdown today:)

Julian Schreck discovered the new feature in Promotions in GMC! This feature has been spotted before, but I have not seen it live yet!

Arpan Banerjee discovered that he now has the option in Pmax to bid higher for loyalty members and that he can show members benefits.

Arpan Banerjee discovered that you can now add a business logo to standard shopping!

Google has lowered the demand ven recommendation to 10 times the target CPA. Before it was 15. Thanks for spotting Hana Kobzová.

YouTube is changing view counts on August 24, 2026: a view will count as soon as a video starts playing, rather than after 30 seconds for regular videos and livestreams. That will likely make public view counts jump significantly, but monetization won’t change earnings and YPP eligibility will still rely on engaged views/watch time. For

Arpan Banerjee discovered this new placement called sponsored placements with a map!