SEA

Google has released Google Ads API v25.1, expanding access to lift measurement, category-level benchmarks, brand sentiment, loyalty reporting, and original conversion values before Google’s adjustments are applied.

Promptwatch reports that Reddit citations in ChatGPT Search fell sharply in mid-August, dropping from about 3.8% of citations to roughly 0.5%, an 86% decline. Reddit is also losing citation share in Google AI Overviews and AI Mode, but much more gradually. Credit to Klaas Foppen for the data and Promptwatch.

Google is expanding AI Max testing and planning tools. Starting in September, advertisers will be able to A/B test different budgets and ROI targets across multiple Search campaigns, while AI Max experiments now support brand and location controls. Performance Planner can also apply recommended bidding and budget changes directly to campaigns. The core AI Max

Google has published a new help page for the native commerce [native_commerce] attribute in Merchant Center, enabling eligible products to support “Buy Now” flows in Gemini and AI Mode without sending users to an external site. Credit to Hana Kobzová for finding the new help page.

Google has tightened Vehicle Ads landing page requirements. Key details including dealership name, location, price, VIN, and availability must now be visible immediately, without extra clicks or scrolling. Credit to Hana Kobzová for spotting the update.

YouTube has officially introduced Watch-While Ads, a non-disruptive image ad format that appears while videos keep playing. It’s supported across Demand Gen, Performance Max, and App Campaigns. Credit to Hana Kobzová for spotting the update in Google’s image asset specs.

Arpan Banerjee just got the reminder that his account will be automatically linked with Merchant Center after September 19, 2026!

Arpan Banerjee discovered that in Google Merchant Center, you can now limit the maximum amount of money customers can receive

Anthony Higman discovered that ChatGPT Ads Manager Made A New App.

Arpan Banerjee discovered that Google Ads is now proactively surfacing sitelink suggestions for you