SEA

Arpan Banerjee discovered that YouTube Shorts Ads now have an AI Label.

Thomas Eccel discovered that Google Ads AI mode is now eligible for AI Mode.

Natasha Kaurra discovered that Google is now prompting people to send people to a GBP!

Google’s Site Kit plugin for WordPress has a new Site Goals feature that shows reports on key visitor actions, like cart checkouts and form submissions, right in your WordPress dashboard. It works by automatically detecting these actions and sending them to Google Analytics, so there’s no manual tagging or code needed. It picks up events

Google completed the global rollout of its updated Target CPA and Target ROAS bidding behavior for budget-limited campaigns on August 27, 2026, after beginning the rollout on August 17. The change means campaigns that had been outperforming their configured targets may now move closer to the actual CPA or ROAS targets set by advertisers. Google

Most people think running Google Ads is simple: 1️⃣ Create an ad2️⃣ Get clicks3️⃣ Make sales But anyone who actually manages Google Ads knows it’s much more complex than that.Behind every profitable account, there’s a system that includes: • Proper conversion tracking• Smart bidding strategies (tCPA / tROAS)• Search intent & keyword mapping• Audience signals

Google is testing Google Messages as a new option for Message assets in sponsored search results. Thanks for sharing Sachin Patel & Hana Kobzová.

Arpan Banerjee discovered that Google Ads is testing AI-written review summaries

GA4 Dashboards: https://lnkd.in/ePjEKhrTGoogle Ads API onboarding: https://lnkd.in/eFypZRF9Sponsored label formatting bug: https://lnkd.in/e_pDYEWPX days left label: https://lnkd.in/eG3Xb622ChatGPT sponsored context: https://lnkd.in/eApBVQATLocation asset requirements: https://lnkd.in/ex-S86WgPPC Summit Lisbon: https://lnkd.in/eX9pNCdWRelated searches in sponsored results: https://lnkd.in/eEtdiKYpX sold last week label: https://lnkd.in/eSjc9pvfMerchant Center AI Search data: https://lnkd.in/e_eG2zwgAd credits revoked after spend: https://lnkd.in/eM3y5Z9aFirst-party data TEE: https://lnkd.in/eTx3uVfzEnhanced Matching for Customer Match: https://lnkd.in/eDUM5Va8First-party data and measurement

Google Ads data through August 2026 suggests that search behavior is shifting decisively toward longer, more conversational queries, likely influenced by LLMs, Gemini, and Google’s AI Mode. The clearest change is in impression share. Between January 2025 and August 2026, 1–2 word queries fell from 42% of impressions to 24%, an 18-point decline. Meanwhile, 3–4