Niet gecategoriseerd

David Luan, head of Amazon’s new AGI lab, just dropped a number that should make you pause: fewer than 1,000 people worldwide are building frontier AI systems, and only about 150 people have real access to the massive compute that powers them. That’s the scale of the talent pool shaping how AI evolves. And Amazon’s […]

Google has just published new guidance on how to maximize the performance of your Google Ads conversion data. The message is clear: richer conversion data leads to better attribution, stronger AI modeling, and ultimately, more effective campaigns. Key takeaways from Google’s update:– Upgrade to Google Ads API v20+.– Import hashed user-provided data (emails, phone numbers)

Google AI Max ads have now been spotted in live search results, and they look very different from traditional Search ads. Key differences: Extremely long headlines generated by AI, often pulled from blog contentSitelinks are created dynamically by Google, sometimes all pointing to the same page Blog articles outperforming traditional landing pages in early ROAS

In 2021, Airbnb announced a permanent shift in its marketing strategy moving away from performance marketing like search ads and bidding, and investing more in brand marketing and public relations. This decision followed significant cuts during the COVID-19 pandemic, when the company reduced its total marketing spend by 58% in 2020 yet maintained 95% of

As of July 18, 2025, Google Ads has updated its Gambling and games policy for the United States. Daily Fantasy Sports ads are now prohibited in California, and this restriction is effective immediately.

Meta’s new Superintelligence Lab, led by Alexandr Wang (Scale AI), is reportedly offering $1M–$300M+ pay packages to lure top AI talent from OpenAI, Anthropic, Apple, and DeepMind. The mission? Catch up in the AGI race. Fast. But here’s the twist: Despite the eye-watering offers, many top researchers are saying no, choosing purpose, autonomy, and culture

TikTok is reportedly developing a separate version of its app exclusively for U.S. users, set to launch on September 5, 2025. The existing app would stop functioning in the U.S. by March 2026, according to sources familiar with the matter. This move is likely a precautionary step toward complying with a possible forced divestiture, as

Google Ads news Different separator Hana Kobzová discovered that Google is testing a different separator in Google Ads. Dreamboard Google launched DreamBoard is a new open-source video marketing solution built on Google Cloud, designed to simplify and accelerate the entire video production process. It uses powerful Google AI tools like Gemini, Imagen, and Veo to

Because not all growth is real growth. AOV growth feels like success.But it can hide real problems. Here are 9 common AOV scenarios:(and what they might really mean) AOV ↑ + Conversion rate ↓ → price push is backfiringAOV ↑ + Profit margin ↓ → heavy discountingAOV ↑ + LTV ↓ → one-time splurgesAOV ↑

I collected 20 high-converting, emotion-driven, clarity-boosting prompts that you can use for: – Ad copywriting– Landing page testing– Hook ideation– Campaign angles– Persuasion rewrites Save this. Send it to your team. Steal one for your next brainstorm. 👇 Image below