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Only if you use PMax or search with broad match you can show up on AI overviews or AI Mode

Google Marketing Live 2025: Expert Summary for Google Ads Specialists Google introduced many significant updates across Search, Shopping, Video, Measurement, and Creative tools. Below is the full summary AI Overviews & AI Mode in Search New: Ads in AI Overviews are now live on desktop in the U.S. Expanding to mobile and desktop in English-speaking

Know the difference between remarketing and retargeting. Powered by Semrush.

A lot of different margins? Check POAS!

Google has updated the Auto optimize feature in AdSense to give publishers more control and flexibility: Site-level control: You can now enable or disable Auto optimize per individual site. New location: Auto optimize settings are now managed from the Ads page, not the Experiments page. Simplified options: “Suggestions only” is now a checkbox labeled “Auto-apply

So I talk about consistency and showing up every day all the time. But what about the progress? How do I keep going? One thing that helped me is to focus on small wins. For example, you want to become more social and dream about having full conversations. How about you first focus on looking

Google Ads News New YouTube Shorts Guide Just came across a new help page from Google: “Your guide to YouTube Shorts ads.” It explains how Shorts ads work, which campaign types support them, and how to create effective ads. A quick summary: YouTube Shorts ads are short, vertical, full-screen video ads that appear between organic

Not every annotation or badge can be used for shopping ads or free listings. Below you see which can be used and which can’t be used. Also you get an good overview of all the badges and annotations.

A big difference between the Basic Consent mode vs the new Advanced Consent mode is that the advanced mode uses cookieless pings. With this tool Google can use a advertiser-specific model as opposed to a general model for conversion modeling.