GA4

You can now enable Google Signals for GA4 in GTM.

Himanshu Sharma found out that if your event name is longer than 40 characters it will not report as a conversion.

Yesterday Google announced that: – starting this month Google is introducing the ability to build Google Analytics 4 audiences (including predictive ones) in Google Ads– In the next few months Google will introduce support for Privacy Sandbox APIs for the web while exploring similar integrations on Android– For the web Google will support display remarketing and

Google has released 5 new dimensions for the audience builder: – Country– Manuel term– Mobile Device info– Minute– New vs returning Besides these updates, Google also added the metric session duration.

Charles Farina found out that Google is working on linking Adsense to GA4.

The business objectives collection has already been around for a while, but Google announced it officially on June 1. This new collection provides a tailored set of reports based on information you provide when you set up Google Analytics 4. The reports are not really new it’s just aa new way to organize existing reports.

Google has announced new dimensions and metrics for the audience builder in GA4: Item-scoped dimensions:– Item ID– Item affiliation– Item brand– Item category– Item category 2– Item category 3– Item category 4– Item list name– Item name– Item promotion ID– Item variant Item-scoped ecommerce metrics:– Item revenue– Items added to cart– Items checked out– Items

From June 1, 2023 users from Search Console might notice some data changes. This is because Google starts using data from your Google Analytics 4 property.

Charles Farina found out that a lot of GA4 Reporting API limits have received big boosts.