GA4

GA4 has new counting method settings! You can choose between once per event or once per session!

Charles Farina spotted that you can now link BigQuery for roll-ups & sub-properties in GA4 360.

Yesterday Google announced that you can now modify and create events using regular expressions. In my accounts, I didn’t find this new option so it looks like this rollout is not worldwide.

Julius Fedorovicius just posted that Google has changed the process of how to create a property. If you now set up a property you have to create a business goal. Based on the goal you chose you will see different reports in the sidebar(grouped differently). If you want to see the old sidebar choose baseline reports.

A few weeks ago I post that you can migrate to GA4 if you have a Shopify account! Now Google is also posting about this! Want to know how to set this up? Check: https://goo.gle/3ZZobkN

Google is increasing limits for GA4. You can now create up to 2,000 properties and 400 subproperties in your GA4 account!

This change applies to conversions imported from GA4 to Google Ads. For more information/explanation I recommend reading the post from Frederik Boysen : https://lnkd.in/e-Zxehyv

On March 9 Google renamed fields in the GA4 connector. To see new & updated e-commerce metrics in the Looker Studio GA4 connection refresh the data. The new/updated metrics should now be detected and added automatically.

Google announced that GA4 can now process item-level custom parameters from the ecommerce events. The item-level custom parameters can be registered as custom dimensions and used in explorations. With item-scoped custom parameters, you can see more information about items on your website/ app.