GA4

Google is now also showing the GA4 banner in the Google announcements…

Still, enough websites that need to move to GA4.

Charles Farina found out that new GA4 properties can now only use Last click and data-driven attribution.

Are you seeing a difference in conversions in GA4 vs UA? Google wrote the 8 most common sources of conversion discrepancies.

You can now select which channels are eligible to receive conversion credit for web conversions shared with Google Ads. The default setting for properties creating a link for the first time is Google paid channels. If you want to see which channels are eligible for credit for each conversion then go to the conversion summary

Himanshu Sharma showed in this example that the Google Adsense and #GA4 integration has finally rolled out to all. If you want to know how to link your account read: https://lnkd.in/e7DUwag4

Since last week users can access collected traffic source data at the event level. This means, that every event will have information on the collected traffic source, including the UTMs or click id. For more information check: https://lnkd.in/ezJryV2s

Since the beginning of this month, GA4’s data API supports custom channel groups.

Peter Šutarík shared this new update from the Looker Studio GA4 connectorthat shows that 100+ new dimensions and metrics were added(including bounce rate).

Google announced two new GA4 updates. The first one is that you can now establish a link between a GA4 property and an AdSense account. The second update is that Google has made improvements to reusing analytics.js website tags for GA4 properties. For more information check: https://lnkd.in/eiYuz6TJ