Author name: Adriaan

Google Ads just made influencer marketing a whole lot easier. The YouTube Creator Partnerships overview now shows you creators who already mention your brand no more manual prospecting. And the best part? You can promote their sponsored content directly inside Google Ads. No back-and-forth, no third-party tools. Credit: Thomas Eccel

→ Low CPC (but no conversions)→ High impressions (but no sales)→ Lots of clicks (but no qualified leads)→ “Top position” (but still unprofitable) These are vanity metrics. Easy to track. Easy to justify. Useless for growth. What actually matters? → Conversions→ ROAS / profit→ Conversion rate→ Cost per qualified lead→ Customer lifetime value Because at

Most Google Ads accounts don’t have a traffic problem. They have a structure-and-signal problem. What’s working right now: • Intent-driven keyword strategy (not “1 keyword = 1 ad group”)• Strong use of assets (formerly extensions) to boost CTR & Ad Rank• Smart bidding fueled by clean conversion data• Tight alignment between ads → keywords →

If your Google Ads aren’t profitable… Don’t scale. Audit. This takes 5 minutes and will catch most issues: → Is your conversion tracking actually accurate?→ Are you optimizing for a real revenue-driving action?→ Have you checked your search terms recently?→ Are you paying for clicks that will never convert?→ Does your campaign structure make sense?→

They have a decision problem. Same platform. Same budget. Completely different results. Why? Because small choices compound: ❌ Run 1 campaign for everything✅ Segment by intent & funnel stage ❌ Optimize for clicks✅ Optimize for conversions & profit ❌ Ignore search terms✅ Mine search terms every week ❌ Use default settings✅ Customize bidding, targeting &

So here’s the simple version of what actually works: Start with who you want Turn that into high-intent searches Group tightly Match your ad to what they’re already thinking Track conversions properly Cut losers fast. Scale what prints. That’s it. No hacks. No tricks. Just structure + data + iteration. AI helps speed this up:

Most Google Ads accounts don’t fail because of the platform. They fail because of bad assumptions. Here are a few I still see in 2026: → “Smart bidding = set & forget”→ “Broad match doesn’t work”→ “More budget = more results”→ “PMax replaces everything”→ “High impressions = good performance” All of these sound logical. All

Beginner vs Pro in Google Ads!

Red flags for a Google Ads account:

Some green flags for a Google Ads specialist 🟢