Author name: Adriaan

If your 2025 was full of random posts, chasing trends, and hoping something sticks. 2026 should be for you about clarity, focus, and results. Here’s the shift most people need to make 👇 If you want better results this year, stop guessing and start doing this: ✅ Define clear strategy & goals✅ Build strong positioning […]

You’re invisible when it matters most. Every day, your customers are searching. And your competitors? They’re showing up first. Google Ads lets you: • Capture high-intent traffic• Retarget lost visitors• Scale winners instantly I put together 12 ways to actually use it to grow 👇 Most people overcomplicate this. The ones who win keep it

Most people don’t fail at Google Ads because it’s “too hard.” They fail because they skip the fundamentals. They chase clicks instead of customers. They run ads without a real offer. They tweak campaigns daily… and kill them too early. The result? Burned budget. No results. Here’s what actually works 👇 If you want to

Since the EU ruling, you don’t have to use Google’s own CSS for Shopping ads. You can choose a Comparison Shopping Service (CSS) partner instead. What is CSS? CSS = Comparison Shopping Service An alternative way to run Google Shopping ads in the EEA. What actually changes? → You still manage everything in Google Ads→

It’s could be your input… Things like: → Changing budgets too often→ Editing campaigns before data settles→ Switching bidding strategies too quickly→ Testing without clear structure Every time you do this, you reset the system. And Google Ads needs stability to learn. 👉 No stability = no reliable performance. The best-performing accounts I’ve seen all

Some Google Ads problems don’t look like problems. They don’t break your account overnight. They don’t trigger warnings. They just slowly drain your budget. Things like: → Slightly wrong conversion tracking→ Scaling before data is stable→ Paying for irrelevant search terms→ Sending traffic to a weak landing page Individually? Easy to ignore. Together? Expensive. Now

Starting September, all DSA campaigns will automatically upgrade to AI Max a smarter, AI-powered way to scale Search performance. What’s new: – +7% more conversions on average– Better targeting with real-time intent signals– AI-generated, high-performing ads– More control (brand, location, messaging) Timeline: Now: Optional upgrades available September: Automatic upgrade begins End of September: All campaigns

Just got this from Renaldo Spin looks like an alpha/beta test for partner selection inside Performance Max 👀 If this is rolling out more widely, it could be a pretty big shift. One of the biggest limitations of PMax has always been the lack of control over where ads show. Being able to influence (or

This is how I look at every account: → Traffic (are you targeting the right intent?)→ Landing page (is the offer clear?)→ Conversion (does it actually convert?)→ Data (is tracking accurate?)→ Optimization (are decisions data-driven?)→ Scale (are you growing based on stability?) If one part is weak… The whole system underperforms. 👉 Better inputs =

Google Ads launched “App Consent Insights”, a new diagnostics tool that helps you evaluate how well your app’s Consent Mode is working. What it shows: – A Consent Rating (Excellent / Good / Poor)– Number of apps sending consented data– Consent rates for ads, split between EEA and non-EEA users– Breakdown by app, platform, source,