GA4 & Shopify
A few weeks ago I post that you can migrate to GA4 if you have a Shopify account! Now Google is also posting about this! Want to know how to set this up? Check: https://goo.gle/3ZZobkN
Google is increasing limits for GA4
Google is increasing limits for GA4. You can now create up to 2,000 properties and 400 subproperties in your GA4 account!
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Upgrade Google Search Status Dashboard
Google is upgrading the Search Status Dashboard with a ranking section! Below you see how this looks.
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Google is changing its non-direct click import to full cross-channel conversions.
This change applies to conversions imported from GA4 to Google Ads. For more information/explanation I recommend reading the post from Frederik Boysen : https://lnkd.in/e-Zxehyv
Google is changing its non-direct click import to full cross-channel conversions. Read More »
Microsoft launched a new targeting solution
Today Microsoft launched a new targeting solution that targets shoppers based on the categories they browse. This new option gives advertisers the chance to use audience behaviors(source).
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EMEA Product Kickoff Slides
Below you find some slides of the EMA Product Kickoff. The slides are based on the updates that Google announced. A few slides were captured and shared by Tiago. conversion-based audiences with first-party data & customer match. External conversion lift user-based video action Marketing Mix modeling Campaign- level brand exclusions Video action Planning & forecasting
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Bing creates images with words
Bing announced that they are bringing Image Creator to Bing! This tool is powered by an advanced version of the DALL∙E model from OpenAI. With Bing Image Creator you can create an image simply by using a word.
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Google is launching BARD!
Google is giving open access to Bard! This is still an early experiment. Google is giving users in the U.S. and U.K. access later they will expand to more countries and languages.
Google is launching BARD! Read More »
Update Local Services Ads
Google has updated The Local Services Ads interface. It should now be easier to add or remove verticals directly in the interface.
Update Local Services Ads Read More »