Author name: Adriaan

Google is changing the script to make experiments! For more information check: https://lnkd.in/eZiERG5n

Thomas Eccel shared this new way of AI conversion tracking for Bing Ads!

Yesterday Google announced 2 updates for Discovery: – product feeds have expanded their availability to all Discovery advertisers– advertisers will be able to utilize product-level reporting to track the performance & DDA will be available(source)

Geert Groot has sent me this new beta spotted by Chaitanya Vanga(source)! With this Beta Google’s AI help you create your ad!

John Moran shared this new YoutTube ad group type called mixed formats. This new ad group type allows advertisers to mix skippable ads and non-Skippable Ads.

Bob Meijer has sent me this picture of a change in segment naming ‘Bing and Yahoo Search’ audience segment is now called ‘Microsoft Sites and Select Traffic’. It looks like this change is slowly rolling-out because some Reddit users already saw this change happening 5 months ago!

Instagram is testing ads in the search results. With this test, you can reach people that are searching for content, businesses, and products. Ads will show up in the feed when they tap into a post from search results.