Author name: Adriaan

It looks like Google is testing the “Included Or Missing Words” Organic SERP Feature Now Directly In Paid Ads. Thanks for sharing Anthony Higman.

Google Ads’ Attributed Brand Search (ABS) conversions show when users search for a brand after seeing an ad, even without clicking. They currently work across Demand Gen and YouTube placements, including YouTube, Discover, and Gmail, and must be enabled through a Google rep. Credit to Dario Zannoni for sharing the breakdown.

Google Ads News Looker Studio update Regionalization in Conversational Analytics for Data Studio. Conversational Analytics in Data Studio now supports multi-region BigQuery data agents. Prediction Policy Google is updating its U.S. Prediction markets policy in June 2026. From June 2, 2026, ads for prediction market contracts and related products are prohibited in Ohio. LSA Update

Barry Schwartz discovered that Google Removes Shocking Content From Ads Not Allowed For Young Users.

Sachin Patel & Barry Schwartz discovered that Google Ads Tests Open In New Window Icon

Emmanuel Flossie & Barry Schwartz discovered that Google Ads now allows you to upload your customer loyalty data, i.e. Customer Match data, via the Google Merchant API.

New YouTube campaign features provide deeper brand insights by tracking Shorts engagement and ad-driven branded searches. These metrics help advertisers measure brand impact, purchase intent, and potential sales growth more effectively.

Arpan Banerjee just send me a message that Google is deprecating Structured Data Files (SDF) versions 9, 9.1, and 9.2 on January 28, 2027. Users should migrate to SDF v10 or later before that date using the SDF v10 Migration Guide. After the sunset date: Partners and advertisers still using the deprecated versions will default

Arpan Banerjee discovered that google is testing with a bigger font for sitelinks!