Google Ads news

New 50 Search Themes

Arpan Banerjee discovered that Google has doubled the search themes from 25 to 50!

Ads test in chatbots

Google is now testing Ads in chatbots! For more information read this article.

New favicon test

Barry Schwartz discovered that Google is testing with favicons in shopping!

New Change history by performance

Muhammad S. discovered that Google has launched new stats at the change history by performance tab!

Google Ads update

Starting May 2025, Google will show the payment profile name as the payer name in the Ads Transparency Center and My Ad Center.

If you’re an agency and your account is verified incorrectly as a direct advertiser, re-verify as an agency before May 31, 2025, or the wrong name might show up.

\From June 2025, you’ll be able to edit your payer name via the verification page.

But going forward, the payment profile name = public payer name unless you change it through verification.

Thanks to Arpan Banerjee for flagging this one.

Update verification articles

Google is updating industry-specific verification articles.

GA4 update: the ‘Key events’ report is being removed

Himanshu Sharma discovered that key events are now managed directly in the ‘Events’ report.

The updated report also includes DebugView, Attribution settings, and a new ‘Custom Configurations’ menu for event management.

A new ‘Network settings’ report is rolling out to help track event sources and set up postbacks.

No green check marks

Anthony Higman discovered that Google keeps testing LSA ads without the green check mark!

Two different ads from 1 advertiser

Anthony Higman discovered that Google Ads now shows two different ads from completely separate campaigns, each with a different URL for the same advertiser in the same auction.

This change could significantly disrupt campaign control, split data and budgets, and undermine strategic testing or funnel flows.

Exact ad placement?

Anthony Higman discovered that Google is testing by showing the exact Ad Placements in the SERP on every single page! For the video check this post.

Site link with pictures?

Arpan Banerjee discovered that Google is again testing with sitelinks with pictures!

New ways to improve data strategies and App measurement

To help marketers adapt to complex customer journeys and privacy shifts, Google introduced four key updates:

Streamlined Data Setup with Google Tag Gateway

A new server-side tag solution improves measurement reliability and control, while upcoming confidential computing will enhance data security and transparency.

New Diagnostics for First-Party Data

Enhanced tools across Google ad platforms help identify setup issues and optimize first-party data usage, boosting AI-driven performance.

On-Device Conversion Measurement for iOS

Now supporting deidentified app event data, this feature enhances iOS campaign tracking while maintaining user privacy.

Integrated App Conversion Measurement

Combining with attribution partners, this solution delivers more accurate, real-time reporting for Google App campaigns, enabling faster and smarter decisions.

Google Analytics for Firebase SDK update (iOS)

Arpan Banerjee just sent me that starting June 2025, Google will roll out on-device conversion measurement for iOS App campaigns via the new Firebase SDK (v11.14.0).

This improves campaign optimization and reporting while protecting user privacy (no user-identifiable info leaves the device).

Key points:

– Uses IP and other signals for better attribution.

– Works with third-party App Attribution Partners.

– Automatically activates with the latest SDK and GA4F account link.

– Opt-out options will be available for developers and advertisers.

Testing again with a verified logo

Max Leuftink discovered that Google is again testing with the verified button logo!

Break up Google?

Google on Friday faced a demand by the US government to break up its ad technology business. The request came after a judge found the tech giant was commanding an illegal monopoly.

New Ad group saving

Zeeshan Ali discovered this new ad group saving interface!

30-day return (most)

Arpan Banerjee discovered that Google now shows most! For the returns of this merchant. Some items could have different return times. Good update for searchers, but it would be useful if they could give the return time of a specific product.

Shopping test

Another shopping test with a different picture size was discovered by Arpan Banerjee!

Bumper Ads

Thomas Eccel discovered that Google just added bumper and 15 seconds Ads for their YouTube Ad Formats.

With this update Google keeps up with their trend. That is divers creatives in different formats!

ChatGPT product listings are coming.

Queries like: “Best gifts for coffee lovers” “Top noise-cancelling headphones under $200” trigger real product suggestions.These aren’t ads.

Just relevant results based on what’s found online.If you want your products to show up:

Make sure you’re not blocking OpenAI’s crawler: OAI-SearchBotCheck your robots.txt file.

If it’s blocked, ChatGPT can’t index your site.Sign up to get notified when product feed submissions open.

OpenAI is working on a way for merchants to submit product data directly.

For the submission, check this page.

New edit with AI button

Arpan Banerjee spotted this new copy and edit with AI button in the Google Ads Library!

DV360 Update

Google announced updates to Display & Video 360 at NewFront 2025.

Advertisers can now access more CTV inventory, including live sports (like NFL Sunday Ticket), short-form video, and new integrations with Tubi, Spotify, and Roblox.

A new retail media solution lets brands run full-funnel campaigns using data from partners like Costco, Intuit, and United Airlines available across YouTube and DV360.

Campaign setup is also faster and smarter, with automated recommendations, real-time insights, and instant reporting built into the platform.

Followers in Ads?

Anthony Higman discovered that Google is now testing with media follower count on paid ads!

New Charts & Reporting

Thomas Eccel discovered that Google Ads has added new chart types to its reporting tools, including 100% stacked bar and column charts, combo charts, and stacked area charts. These updates offer more flexible ways to visualize metrics across dimensions and time.

GOOGLE LAUNCHES AI MAX

Google is launching AI Max for Search campaigns, a new one-click feature that brings AI-powered targeting and creative tools to Search campaigns.

Designed to help advertisers reach new customers and improve performance, AI Max combines broad match, keywordless technology, real-time asset generation, and enhanced controls.

Key benefits :

Expanded reach through new, high-performing queries beyond your current keywords.More relevant ads with AI-generated headlines, descriptions, and landing pages tailored to user intent.

Enhanced controls & insights, such as geographic intent targeting, brand exclusions, and improved reporting on assets, search terms, and URLs.

Claims from Google:

“Stronger performance: Advertisers using AI Max typically see +14% conversions at similar CPA/ROAS — or up to +27% when mostly using exact/phrase match”

New features:Core Feature Suite:

One-click AI Max toggle

Instantly activates AI-powered targeting and creative tools in any Search campaign.

Search Term Matching (new backend behavior)

Uses broad match + keywordless matching based on signals from your keywords, assets, and landing pages to identify high-performing, relevant queries.

Follows existing keyword prioritization logic.Text Customization (automatically created assets)

Dynamically creates and adjusts headlines and descriptions based on landing pages, ads, and keywords to match real-time search intent.

Final URL Expansion with Exclusion Controls

Automatically sends users to the most relevant landing page for their query.

You can exclude specific URLs (just like in Performance Max).

New Targeting Controls:

Locations of Interest (exclusive to AI Max)Targets users based on geographic intent, not just physical location, at the ad group level.

Brand Inclusions/ExclusionsControl which brands your ads appear alongside or avoid, at both campaign and ad group levels.

New Reporting & Transparency Tools:

Search Terms Report Enhancements

Now includes dynamic headlines and final URLs shown to users increasing visibility into AI-generated combinations.

Asset Reporting Upgrades (rolling out):

– Reports now include performance by spend and conversions, not just impressions.

– Ability to remove specific AI-generated assets.

New “Value Track” URL Parameter:Uses AI to offer privacy-safe visibility into search terms across all match types for improved tracking and optimization.

Note that AI Max is rolling out globally in beta later this month.

New extension

Anthony Higman discovered a new read reviews extension in Ads!

Optimize IMA Android Monetization with Faster Loading (May 5, 2025)

The IMA Android SDK v3.35.1 introduces ImaSdkFactory.initialize(), a method that preloads SDK resources before the first ad request.

Calling this early right after app launch significantly reduces ad load time, especially for pre-roll ads, boosting impressions and monetization potential.

Key benefits:

– Reduces time to first ad frame by 0.25–0.5 seconds on average.

– For Android TV apps, load time can improve by up to 5 seconds.

– Helps minimize buffering and waiting time for users.

Deprecation of “Video Games (Casual & Online)” Sensitive Category in Google Ads Blocking Controls

Starting May 15, 2025, Google will begin removing the “Video Games (Casual & Online)” sensitive category from ad Blocking controls.

If you’re not using this category, no action is needed it will be automatically removed.

If you’re currently using this block, it will be labeled as “Deprecated” on May 15, and the block will stop working on June 15, 2025.

To continue blocking similar content, use general categories like:- “Video Games, Consoles & Accessories”- “Online Games & Puzzles” – or their subcategories.

Recommendation: Review and update your Blocking controls to maintain brand safety.

Update API Release plan

Google has adjusted its 2025 Ads API release plan to accelerate feature availability and improve versioning clarity.

Key updates:

– v20_1 is now a major version, renamed to V21.

– The previously planned V21 becomes V22.

– Two minor versions—v19_2 and v20_1—will also launch to bring new features to existing versions.

– No changes to projected launch or sunset dates.

AI Max for Search Campaigns open Beta (May 6, 2025)

Google Ads is launching AI Max for Search campaigns in open beta on May 27, 2025 via the UI.

Full API support comes with v21 in August 2025.

Key Points:

– AI Max groups features like ACA, campaign-level broad match, and brand inclusions/exclusions.

– Enabling/disabling AI Max in the UI can break compatibility with older API versions.

– Errors may occur if you manage ACA or brand lists via API after toggling AI Max in the UI.

Current API (v19) works only if AI Max hasn’t been used on that campaign.v21 will fully support AI Max, and legacy features will be deprecated soon after.

Recommendation: Hold off on using AI Max in the UI for API-managed campaigns until v21 is live.

New Ad grouping test

Barry Schwartz & Ian Atkin discovered these new grouped ads test!

New GA4 Budget tool

Brais Calvo Vázquez discovered a new GA4 Budgeting tool (under Advertising > Budgeting) that lets you set goals, model scenarios, and see how budget changes affect performance.

It includes:- Projections vs. goals- Scenario Planner to test budgets.

This tool uses up to 2 years of ROAS/CPA data based on your attribution model (DDA or last click).

Performance labels go away

Performance Labels Are Being Deprecated confirmed via Google Support, and this was found by Jérôme Cid, the Performance Label column for assets (like headlines, descriptions, etc.) is being phased out.

What’s Changing? Previously, Performance Labels (like “Best” or “Low”) gave a quick benchmark by comparing assets against others of the same type (e.g., headline vs headline). That’s going away.

What’s Replacing It? Now, Google encourages advertisers to rely on full performance stats instead, which offer a more detailed view of asset-level performance tailored to your campaign goals.

What This Means for You:

You’ll need to dig into the actual performance metrics (like CTR, conversions, etc.) rather than relying on broad labels.

Parked domains

I just got a reminder about the auto default opt-out of parked domains.

New Pause Ads?

Thomas Eccel spotted that pause ads are now appearing on the YouTube mobile app, including on iPhones. Google said they will only show on Connected TVs, but it looks like they are testing or rolling it out to mobile also.

New Size Image Ads

Thomas Eccel discovered that Image Ads for Google Ads are now available in 9:16 for Demand Gen.

GTM Update

Google just rolled out two key improvements:

First-party mode is now Google tag gateway for advertisers, now available to everyone, with support for both client-side and server-side tagging.

You can also set it up using domain names and tag IDs for more flexible implementation.

Cleaner Tag coverage reports, the “Suggested” label for detected pages is gone.

Pages with no tagging signals for 60 days will now be automatically removed to keep your reports focused on active content.

Structured Data Files v7

Google is deprecating Structured Data Files v7

Small but useful update in Looker Studio

You can now customize grid lines per axis in cartesian charts (if modern charts are enabled).

– Set different colors or line styles for the left and right y-axes.

– Super helpful when you’re plotting multiple metrics with dual axes.

Makes your reports easier to read and cleaner to present.

Google Now Tracks Actual GBP Calls as Conversions

Anthony Higman discovered that actual GBP Calls are now available.

Previously, only call clicks were visible.

Now, real tracked calls from Google Business Profile can be counted as conversions in Google Ads.

Callout test

Arpan Banerjee discovered that Google is again testing with a lot of callouts in the Ads!

New image enhancements

Hana Kobzová told it 1-2 weeks ago. The new image enhancement feature for Pmax will be shown at the asset optimization section!

And now Thomas Eccel has spotted it as first! Now let’s wait for the landing page enhance tool 🤣 .

Shared budget

Saquib Syed discovered that you can now directly choose between an individual campaign budget or a shared budget within the campaign settings!

YouTube Ads

YouTube is introducing new tools to help brands tap into the influence of creators and build stronger connections with audiences.

Key updates include:

Creator Partnerships Hub: Enhanced discovery of sponsored videos, creator search, and performance reporting.

New APIs: Enabling influencer agencies and SaaS platforms to access creator insights.

Insights Finder Update: A new report helps brands identify relevant creators and understand their fan communities.

Partnership Ads in DV360: BrandConnect’s creator ads are expanding to Display & Video 360.

Creator Takeovers: Personalized video intros boost fan engagement.

AI + Creator Integration: Combine creator trust with AI-driven campaigns to elevate social performance on YouTube.

Adsense update

Google has updated the Auto optimize feature in AdSense to give publishers more control and flexibility:

Site-level control: You can now enable or disable Auto optimize per individual site.

New location: Auto optimize settings are now managed from the Ads page, not the Experiments page.

Simplified options: “Suggestions only” is now a checkbox labeled “Auto-apply experiment winner”, letting you choose if Google should apply winning experiments automatically.

Clearer overview: A new Auto optimize column on the Ads page shows which sites have it enabled.

Default for new sites: Newly added sites will have Auto optimize turned on by default, with “Auto-apply experiment winner” selected, 50% traffic split, and no blocked experiments but you can change this anytime.

These changes are rolling out in the coming weeks, and your current settings will carry over automatically.

Most shown search ads

Zeeshan Ali discovered this new Most-shown search ads overview in ads!

Apple Search

Apple plans to integrate AI-powered search, including tools from OpenAI and Perplexity, into its Safari browser, potentially ending its exclusive search deal with Google.

This move threatens Google’s dominance in search and led to a 7.6% drop in Alphabet’s stock. Apple is also exploring AI partnerships with Meta and Anthropic.

Brand report

Arpan Banerjee discovered that the brand Merchant Center report is rolling out further.

Bold text

Arpan Banerjee discovered that Google is testing with Bold text in YouTube Ads!

Lawsuit

Google is facing over €12 billion ($13B) in civil lawsuits from European price comparison sites, following the EU’s 2017 antitrust ruling that fined the company €2.4B for abusing its dominance in search.

With the ruling upheld, plaintiffs now only need to prove financial harm. At least 12 lawsuits are active across seven EU countries, with major claims from companies like Trovaprezzi (€2.97B), Pricerunner (€2.1B), and Kelkoo (€1.4B).

The outcomes could significantly impact Google’s shopping and comparison search rankings and ad visibility, potentially altering CPCs and competition.

Plaintiffs argue Google’s practices still favor its own services, while Google defends its current setup as fair.

Key hearings are scheduled in the UK, Netherlands, and Germany throughout 2025. While proving harm is complex, the cases could set major precedents for holding digital monopolies accountable in Europe.

Google introduced GIGA

a new open-source tool built on Google Cloud. GIGA helps you analyze search data at scale, understand search volumes on key topics, spot emerging trends, and generate Search campaign ideas automatically.

Check it out on GitHub.

Streamed x years ago

Arpan Banerjee discovered that Google is now showing this label, streamed over 2 years ago!

Pmax device control live

Thomas Eccel discovered that the Pmax Device control is now live!

April 2025 E-Commerce Barometer Highlights

E-commerce remains strong year-over-year in April, with steady Turnover, Gross Profit, and Orders.

While results dipped slightly from March, reduced Ad Spend improved ROAS and POAS, pointing to more efficient marketing. For more information, check this link.

Leaked emails

Leaked emails reveal Google executives knew advertisers were frustrated with the 2024 “Power Pair” push (broad match + PMax).

Despite heavy promotion at Google Marketing Live, many found the automation strategy unwanted and felt Google wasn’t listening.

As Marketing Live 2025 approaches, pressure is mounting for Google to offer more control and transparency in its ad solutions. For more information, read this article.

Ads funded by

Anthony Higman discovered that the ads funded by section is now live!

New design

Thomas Eccel discovered this new green performance explanation in the overview graph in Google Ads!

Google Ads Outage – Global Bidding Issue?

Benoit Legendre discovered that there is currently a global technical issue affecting campaigns using the “Bid only for new customers” setting.

Many campaigns stopped spending completely around 11:00 AM UK time yesterday. Google has confirmed the problem but hasn’t provided a timeline for a fix.

Temporary fix: switch affected campaigns to “Bid for new and existing customers” to resume spend.

AI Max for Search Campaigns: Key Takeaways from Ginny Marvin’s PPC Chat interview

AI Max is not a new campaign type. It’s a set of optional features you can enable in standard Search campaigns.

These include:

– Keywordless targeting (based on landing pages and ad assets)

– Text customization (formerly automatically created assets)

– Final URL expansion (within ad group theme only)

– It requires Smart Bidding (Max Conversions or Max Conversion Value) and is opt-in for existing campaigns. For new campaigns, it may be enabled by default, with the option to turn features off individually.

What stays the same:- Search auction priority: exact > phrase > broad > AI Max/PMax

– Keyword match behavior and negatives

– Campaign-level geo settings

– Use of audience segments (no change)

What’s new:

– Ad group-level controls for brand targeting, geo intent, URL rules“Source” column in the search terms report to track keywordless and broad match expansion

– Drafts & Experiments supported for testing

– Ability to disable text customization or URL expansion separately

Performance insights (Google internal data):

– Average uplift: +14% conversions or value at similar CPA/ROAS

– For campaigns using mostly exact/phrase match: +27% uplift

Best suited for accounts with:

– Clean structure and themed ad groups

– Updated landing pages

– Interest in incremental reach without adding complexity

AI Max utilizes the same underlying technology as PMax, but it serves only on Search. It expands your reach without replacing keywords.

GA4 Measurement Protocol Update

Simo Ahava discovered that Google Analytics 4 now allows geolocation overrides in the Measurement Protocol.

You can set a user’s location by:

– Using ip_override with any IP that geolocates to the desired region

– Using the new user_location object to specify location details directlyThis provides greater control over geographic data attribution.

YouTube Launches Peak Points

Georgi Zayakov discovered that YouTube has introduced Peak Points, a new AI-powered feature using Gemini to detect the most engaging moments in popular videos.

Ads will now be placed at these high-engagement points to maximize viewer attention.

This means ads are timed to appear when viewers are most emotionally invested.

Generative AI 3D Models

Just saw something impressive from Google Research: they’re using generative AI to turn regular 2D product photos into full-on 3D models automatically.

No special equipment. No 3D scanning. Just AI.

This has big implications for online shopping:

– See products from all angles

– Fewer returns

– More confidence at checkout

– And… brands can scale this fast across catalogs

Curious? Worth a read

New GTM options

The automatic collection for user-provided data now gives you more options; before, you could only exclude certain elements!

Design change GTM

A few weeks ago, I saw this change in the design from Google Tag Manager when selecting a trigger! Looks cleaner.

Can’t really remember the last time that Google made changes to the design of Tag Manager. But I like this small change.

Update Product title

Google now advises to use the brand name in the product title. This update was found by Emmanuel Flossie.

For more information, check his video.

NCA problems

The NCA problem should be fixed! A week ago bidding stopped for campaigns focused on new customers.

YouTube just announced major ad updates at Brandcast 2025

Cultural Moments Sponsorships: Brands can now sponsor key events like the PGA Championship, Black Friday, and awards season.

Peak Points: Gemini AI identifies emotionally engaging moments in videos for smarter ad placement.

Connected TV upgrades: Shoppable TV ads and immersive full-screen mastheads.

Live sports push: YouTube will exclusively stream the NFL Friday night game globally.

YouTube is doubling down on TV and cultural relevance marketers should take note.

Update Microsoft

Microsoft Advertising is rolling out an important update the week of May 18 that changes how Performance Max and Standard Shopping campaigns compete in the auction.

Until now, Performance Max was automatically prioritized over Standard Shopping when both targeted the same products.

With this change, that priority is removed. The campaign with the highest Ad Rank will now serve, just like any other campaign types.

This update gives advertisers more flexibility in testing and managing campaigns. Microsoft expects this to have a neutral or positive impact at the account level.

No action is required, but if you want more control over campaign spend, it’s a good moment to:

– Review budget allocation across campaign types

– Double-check that Performance Max campaigns are set up with best practices (assets, URL expansion, audience signals)

According to Microsoft, Performance Max campaigns have outperformed Standard Shopping with a 39% increase in conversion rate and 7.6% more conversions overall.

Thanks to Arpan Banerjee for sharing the update.

NO consent = NO CONVERSION BIDDING

Microsoft is now sending out that they detect that advertisers did not adopt consent mode and that conversion-based bidding strategies will be deprecated for accounts without Consent mode.

All GML 2025 updates

I have made a special newsletter edition in which you can read all the new updates from GML 2025. Want to review the official update list from Google? Click here.

No consent = no tracking

Google is now also sending out emails that they will disable tracking if you do not install consent mode before July 21.

Customer list

Boris Beceric ✅ & Navah Hopkins discovered that you now only need 100 customers in the last 30 days to use them in search campaigns for customer match.

First Ads

First ads spotted by Brodie Clark in AI overviews.

New Benchmarks

Mark Grasmayer discovered that New price benchmarks have launched in Merchant Center!

New workflow

Google launched a new workflow for enhanced conversion. You now need to send them with the user-provided data tag.

New contact design

Zeeshan Ali discovered this new contact us beta from Google Ads!

New PMax Image Features (UI-only)

Google Ads now auto-sources images from landing pages and enhances uploaded assets (e.g. smart cropping). Enabled by default, but only manageable via the UI until API v21.

Debt Services Verification Update

Starting June 2, 2025, advertisers promoting debt services in Australia, Brazil, Germany, Ireland, South Korea, and Spain must complete Financial Services verification.

This replaces the previous debt services certification but does not change policy rules. Existing certified advertisers are not affected.

Looker Studio May 22, 2025, updates

Chart Properties Panel Improvements:The Setup and Style tabs in the chart properties panel have been updated to provide a more organized and user-friendly customization experience.

New User Consent Flow for BigQuery Data Sources:When querying BigQuery data sources using Viewer credentials, a new consent flow now prompts users to verify that their email credentials can be logged.

Pickup Label

Arpan Banerjee discovered this store pickup label in YouTube!

New Explanation page overview Ads

Google has launched a help page on ads in AI overviews!

New YouTube goal

Hana Kobzová discovered that Google added a new conversion action called follow-on views.

Roll out

Google is now rolling out discovery on desktop!

New conversion design

Muhammad S. discovered this new conversion action design!

Email

The Email archive feature in Merchant Center will be discontinued after June 25, 2025. Going forward, all important messages and notifications will be available directly in Merchant Center Next, under the “Notifications” section.

Healthcare and Medicines Policy Update June 2025

Starting June 2025, Google Ads will update its Unapproved Substances policy to allow the promotion of melatonin products outside the U.S. and Canada, as long as they comply with local laws and regulations.

Violations of this updated policy won’t result in immediate account suspension; advertisers will receive a minimum 7-day warning before any suspension.

Conversion Environment Required for In-App Conversion Imports – June 2025

Starting June 30, 2025, in-app conversions imported via the Google Ads API must include the ClickConversion.conversion_environment field.Points for developers:

– In-app conversions include events like purchases, add-to-cart, or sign-ups within an app.

– Existing campaigns without this field may see reduced performance and fewer conversions.

– New campaigns that include this data can benefit from improved bidding and more conversions.

– Conversion uploads will still be accepted and reported, even without the field, but performance may suffer.

Video Ads in Search, Shopping & Image tab

Google has launched a new informational page introducing Video Ads Across Google Surfaces(announced during GML 2025).

This new format blends video content with product information, creating an interactive and engaging ad experience across key Google platforms.

Key Benefits

Brand-Forward Storytelling: Share your brand values and showcase products through compelling video.

Early Funnel Reach: Engage users in “browsy” moments on Search, Image Search, Google Shopping, and Discover.

Shoppable Interaction: Drive traffic to your site with clickable video ads that encourage exploration.

Boost for New Brands: Ideal for increasing visibility and recognition among new audiences.

How It Works:Advertisers can add high-quality video assets to Performance Max campaigns.

These videos will be displayed in shoppable placements, alongside product listings, to audiences in discovery and consideration phases.

This format is currently available in the U.S. and Canada only during the initial testing phase.

First AI Max

First AI Max setting spotted 🚨 by Hana Kobzová & Jerome Fleck!

Update to Personalized Advertising Policy (May 2025)

Google has made two clarifying updates to its Personalized Advertising Policy regarding content directed at healthcare professionals:

The Health Sensitive Interest category now explicitly excludes content aimed at healthcare professionals acting in their professional capacity.

This change is effective immediately and does not alter the existing prohibition on targeting users based on sensitive health conditions.

The Restricted Drug Terms category will be updated also to exclude content directed to healthcare professionals in their professional medical capacity.

This change takes effect on July 1, 2025.

June 2025 Changes to Display & Video 360 API and SDFs

Effective June 12, 2025, Google is introducing three updates to the Display & Video 360 API and Structured Data Files (SDFs), aligning them more closely with the Display & Video 360 platform.

These updates may affect current integrations:YouTube & Partner Campaigns: Content category settings will no longer be editable at the line item level.

Automated Bid Strategies:Budgets for line items under insertion orders using automated bidding can no longer be updated via API or SDFs.

URL Targeting:SDFs will now support targeting any properly-formatted URL.

YouTube is testing a feature that integrates

Google Lens into Shorts, allowing users to search for objects or landmarks in videos without leaving the app.Thanks for sharing: Georgi Zayakov.

Circle to search

Thomas Eccel discovered that Circle to search is now also live on IOS.

Channel Insights

Looks like the Pmax insights report is now slowly rolling out for everybody!

Pmax or broad

Only if you use PMax or search with broad match you can show up on AI overviews or AI Mode.

Looker Studio pro

The Code Interpreter for Conversational Analytics is now enabled by default when the Gemini in Looker and Trusted Tester features are active for the Google Cloud project linked to a Looker Studio Pro subscription.

This preview feature translates natural language questions into Python code to deliver advanced analysis and visualizations. Users with the appropriate permissions can manage this setting on the Gemini in Looker page under User Settings.

New Default conversions

New Google Ads conversions now default to using the value from GA4 and create a key event (e.g. conversion_event_add_event) that you need to track manually.

Spotted by Luca Bartolini and Lorenzo Pugi.