Google Ads on Facebook Profile
Arpan Banerjee found this advertiser that is using Google Ads for his Facebook profile. Interesting use case.
Google Ads on Facebook Profile Read More »
New Merchant Center feature
Emmanuel Flossie found this new beta feature in Merchant Center called browsing experience. This new feature is focused on image quantity and quality.
New Merchant Center feature Read More »
Conversion count method
How you count your conversions can be crucial for your campaign. You can inflate some conversions with the wrong settings! In your settings, you can choose once per event or once per session. If you don’t choose an option the default option normally is once per event. The only time it is once per session
Conversion count method Read More »
Google Ads newsletter – week 50
Google Ads news New column Google Ads VIVEK GUPTA found this new column in Google Ads! Conversion diagnostic tab Thomas Eccel found out that Google is rolling out the conversion account level diagnostic tab for more accounts. This new tool offers weekly updated data, allowing users to review their current measurement setup. Demand Gen costs
Google Ads newsletter – week 50 Read More »
Google Ads news week 50
I’ve included for you below all the news from week 50. If you want to stay up to date make sure you subscribe to my newsletter: https://lnkd.in/edQGSsmr New Column Google Ads: https://lnkd.in/gFmSZM9HConversion diagnostic tab: https://lnkd.in/gfVu52fiDemand Gen costs: https://lnkd.in/gTA6SFTqMulti-format Ads: https://lnkd.in/gU7QKgCHShorts now have brand safety: https://lnkd.in/gP3FBx8NPMax device metrics: https://lnkd.in/g7WSyPMuFinance policy error: https://lnkd.in/gRa4CYmjNew cookie feature: https://lnkd.in/grjXSTCVYouTube builds
Google Ads news week 50 Read More »
How to boost your campaigns around Christmas
Arpan Banerjee just gave this awesome tips about how to boost your campaigns around Christmas by adding the following demographics.
How to boost your campaigns around Christmas Read More »
Goodbye Google Analytics 360
Josh Silverbauer found out that Google is already deprecating some features from Google Analytics 360 in January! Google also announced that they can’t guarantee that all features and functionalities in Universal Analytics 360 continue to work as expected from January 1… For more information read: https://lnkd.in/eQFubhdq
Goodbye Google Analytics 360 Read More »
GA4 has introduced an advanced tracking feature
Fırat Dere found out that GA4 has introduced an advanced tracking(enhanced conversion tracking) feature that allows the inclusion of user-provided data, such as Google Ads, mail, address, and phone information, along with traffic signals. To counter the negative impacts of cookieless tracking by 2024, sending first-party data along with tag setup is deemed the most
GA4 has introduced an advanced tracking feature Read More »
Looker Studio update 14 December
Google has released some new Looker Studio updates two days ago: You can now use the following options in table charts:– Transpose the table– Freeze one or more columns– Resize row height Schedule delivery controls in Workspace admin console: As a Google Workspace or Cloud Identity administrator, you can now control where users in your organization can send
Looker Studio update 14 December Read More »
Update script Mike Rhodes
Mike Rhodes 💡 new script is out! This version includes: – support for shopping campaigns in the Product Matrix– the ability to see product details for individual campaigns– multiple brand terms (for search category buckets) For more information read his post: https://lnkd.in/eC_9qUGb
Update script Mike Rhodes Read More »
Consent Mode Banner
Thomas Eccel saw this implemented consent mode account banner. Google tells him that he needs to take action before March 2024, or his account can be impacted. Things are changing around consent mode and it is becoming more important!
Consent Mode Banner Read More »
Google is testing a new layout design for Google Local
Claire Carlile and Barry Schwartz discovered that Google is testing a new layout design for Google Local.
Google is testing a new layout design for Google Local Read More »
Google is testing expandable image box in the search results
Khushal Bherwani & Barry Schwartz found out that Google is testing expandable image box in the search results.
Google is testing expandable image box in the search results Read More »
40.000 followers🥳
Finally reached the benchmark of 40.000 followers! Last month I only had 30.000 followers. So I grew 10.000 followers in 1.5 month. Had a chat with Miles McNair about growing on LinkedIn. And we discussed that going from 0-1000 or 0-10000 is so much harder. When you reach a big audience it can just grows
Google is testing with a search bar at the bottom of the screen
Eric Heiken & Barry Schwartz found out that Google is testing with a search bar at the bottom of the screen.
Google is testing with a search bar at the bottom of the screen Read More »
Content API Changes in Merchant Center
Starting on March 29, 2024, the Content API for Shopping authentication method and tab in Merchant Center will no longer be available in the classic Merchant Center.
Content API Changes in Merchant Center Read More »
Google’s New AI Feature Elevates Holiday Shopping
Google has again introduced a new feature powered by generative AI to enhance the holiday shopping experience. The Search Generative Experience (SGE) now provides AI-generated gift ideas, allowing users to explore specific subcategories and find unique gifts. Soon when you use SGE to look for apparel, you’ll have the option to generate photorealistic images inspired
Google’s New AI Feature Elevates Holiday Shopping Read More »
How Google is building a better Ad experience on YouTube
YouTube is enhancing its streaming experience with fewer ad breaks and new features. Responding to viewer preferences, YouTube is testing fewer, longer ad breaks for seamless viewing on connected TVs, resulting in longer viewing sessions. The platform will also display the time remaining in an ad break, offering viewers the option to skip to the
How Google is building a better Ad experience on YouTube Read More »
Google’s Upcoming 1% Cookie Deprecation Feature
Search Engine Land just announced that Google is going to roll out a feature in the upcoming weeks for the 1% deprecation of Cookies in Q1 2024. They did not tell wich feature. For more information read:https://lnkd.in/eZEkEw6t
Google’s Upcoming 1% Cookie Deprecation Feature Read More »
The new finance policy is live!
PPC Greg found out that the new finance policy is live and that it already triggers for words like appartements… Note Google is now investigating disapproved and limited ad issues following this policy update.
The new finance policy is live! Read More »
Appeal Suspended Business Profiles with Google’s Latest Update
Molly Youngblood discovered that Google has now added the possibility to appeal a suspended business profile in the suspension email!
Appeal Suspended Business Profiles with Google’s Latest Update Read More »
Google Enforces Certified CMPs for EEA and UK Ads
Google has sent me a reminder that from 16 January 2024, they will begin to apply the requirement of certified CMP’s that integrates with IAB Europe’s Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area (EEA) or the UK. This policy covers publisher products like Google AdSense, Ad Manager, or AdMob.
Google Enforces Certified CMPs for EEA and UK Ads Read More »
I’m listed on the top 50 most influential PPC expert list!
Thomas Eccel just messaged me that I’m listed on the top 50 most influential PPC expert list from Marketing O’Clock. Very cool! For more information, please refer to this link!
I’m listed on the top 50 most influential PPC expert list! Read More »
Pmax device metrics
Thomas Eccel found these new device metrics in PMax!
Pmax device metrics Read More »
Enhanced conversions GA4
Search Engine Land already released the news but now Freek Kampen found some more information and documentation from Google about the integration of enhanced conversions in GA4 and the rollout of protected audiences API. For more information about Enhanced Conversions in GA4. Frederik Boysen wrote a detailed post about it: https://lnkd.in/ezSQcai9
Enhanced conversions GA4 Read More »
Google is testing with new product result grids
Barry Schwartz found out that Google is testing with these new product result grids.
Google is testing with new product result grids Read More »
Google’s trending page 2023
Google has released the trending page for 2023. For more information check: https://lnkd.in/gZQbhxgn
Google’s trending page 2023 Read More »
Shorts now have brand safety
Integral Ad Science (IAS), a prominent global media measurement and optimization platform, has revealed an expansion of its measurement capabilities on YouTube. Specifically, IAS will extend its brand safety and suitability measurement product to advertisers, covering YouTube Shorts inventory. This enhancement is part of IAS’s existing Total Media Quality for YouTube product suite. For more
Shorts now have brand safety Read More »
Pmax changes 2023
Below you find the Pmax changes from 2023. Keep in mind that we have different phases: the announcement of a tool, seeing it in beta, and the official rollout. November: – Performance Max welcomes generative AI– More Insights in the insights tab(more reports/charts)– automatically created assets on by default– Conversion data insights for audiences– Shorts
Google Updates Advertiser Verification Program
This month Google is making some updates to the Advertiser verification program. Google will provide more information about the business operations verification process. This update will add a step-by-step guide to complete the verification clarify, reasons for failing business operations verifications, and add example scenarios in which an advertiser may be selected to complete business
Google Updates Advertiser Verification Program Read More »
New Ad Column called coverage
Leon Reschke found this new Google Ads column called Website coverage. This column has been automatically added to Negative dynamic ad targets and is a new optional column in the tab Dynamic ad targets. Now I did not know about this column but Thomas Eccel has already seen this a few months ago! So not
New Ad Column called coverage Read More »
TikTok Hits $4B in Annual Spending!
data.ai found out that TikTok’s yearly global consumer spend has grown to almost 4 billion dollars!
TikTok Hits $4B in Annual Spending! Read More »
YouTube Dominates Teen Preferences
YouTube is still the top platform among teens! For more information check: https://lnkd.in/gmwatkeK
YouTube Dominates Teen Preferences Read More »
Google Announces Multi-Format Support for Video Reach Campaigns
Google has officially announced that you can now use multi-formats for Video Reach Campaigns.
Google Announces Multi-Format Support for Video Reach Campaigns Read More »
Demand Gen costs
Dario Zannoni discovered that the Demand Gen Costs are split up into different payment models: ・Banner Ads: CPC・Video/YouTube: CPM・Video/Discovery: Cost per engaged view I’ve included an example of his post below.
Bing Tests Notebook Extension in Copilot
Bing is testing with an Notebook extension in Copilot.
Bing Tests Notebook Extension in Copilot Read More »
Membership extension
Brian F. found this Membership extension in the SERP. This extension comes from Merchant Center.
Membership extension Read More »
Consistency = 🔑
If you want to become better at Google Ads, posting on LinkedIn or something else. Showing up every day is one of the most important things you can do. Now I combined becoming better in Google Ads with writing on LinkedIn The big pro of combining those two things is that when I write something
Conversion diagnostic tab
Thomas Eccel found out that Google is rolling out the conversion account level diagnostic tab for more accounts. This new tool offers weekly updated data, allowing users to review their current measurement setup.
Conversion diagnostic tab Read More »
Enhanced conversion GA4 & Protected Audiences API
Search Engine Land has released that Google Analytics 4 is enhancing its privacy features in preparation for the deprecation of third-party cookies next year. Google is accelerating the rollout of the Protected Audiences API and is also integrating enhanced conversions into GA4. For more information read: https://lnkd.in/ey4HADgn
Enhanced conversion GA4 & Protected Audiences API Read More »
New column Google Ads
VIVEK GUPTA found this new column in Google Ads!
New column Google Ads Read More »
How much does YouTube pay creators?
Google is investing a lot in YouTube. They are paying creators a significant share of Ad revenue in percentages these are: – for commerce product module, 70%– watch page 55%– shorts 45% Now of course the payout depends on the topic and the ad revenue of that topic. Also, you need to have enough views
How much does YouTube pay creators? Read More »
Google Ads news week 49
I’ve included for you below all the news from week 49. If you want to stay up to date make sure you subscribe to my newsletter: https://lnkd.in/edQGSsmr 10 sitelink test: https://lnkd.in/ebuQUjB6Merchant Center Next rules:https://lnkd.in/ew3K4-EqBeta Headline Ads: https://lnkd.in/ei5EFY_bSeparate Line organic and paid: https://lnkd.in/eu5t5WVtChange select Ads account design: https://lnkd.in/etFPsf6PRemove Ad button: https://lnkd.in/euHjxx7zNew recommendation Google Ads Editor: https://lnkd.in/eaY6k-jzExclude
Google Ads news week 49 Read More »
Google Ads newsletter – week 49
10 sitelinks test Arpan Banerjee found this test from Google where they are showing 10 sitelinks in one Ad! Merchant Center Rules In 2024 Google Merchant Center Next will also have feed rules and supplemental feeds. Google won’t invite merchants using these features to migrate until they’re available in GMC Next! If you already have
Google Ads newsletter – week 49 Read More »
Pictures in Ads
Pictures are becoming more and more important in Ads. Google started a while ago by showing one picture in an Ad. Later they showed 3 and now I found Ads with 5 pictures! What does this mean for your campaign? That you need to add multiple high-quality pictures so that Google can show the right
Google Ads Newsletter Returns Sunday at 12:00!
Sunday at 12:00 The Google Ads newsletter goes live again! If you want to stay up to date subscribe: https://lnkd.in/eUMsq9_H
Google Ads Newsletter Returns Sunday at 12:00! Read More »
Google Ads new identity verified badge!
Anthony Higman found this new Identity verified badge in Google Ads.
Google Ads new identity verified badge! Read More »
Google admits AI viral video was edited to look better
Tiago Goncalves just shared this news with me… For more information, please refer to this link!
Google admits AI viral video was edited to look better Read More »
