Below you find the Pmax changes from December Keep in mind that we have different phases: the announcement of a tool, seeing it in beta, and the official rollout. December: – Exclude Search partner network (ask account manager)– PMax device metrics insights– Pmax extra search terms insights Special thanks to Thomas Eccel for finding the […]
Pmax changes from December Read More »
AbhisheK Kasaudhan & Barry Schwartz found out that Google is now testing with a longer description.
Long description test Read More »
Ethan Lazuk & Barry Schwartz found out that Google is testing with these new sitelinks!
Google is testing with new sitelinks! Read More »
Amazon Ads will have limited ads starting January 29, if you want to go Ad-free you need to pay 2.99 dollars.
Amazon Ads Limited from January 29 Read More »
In Google Ads you have two different enhanced conversions for web and for leads! The big difference with web and lead is that with Leads you need to send leads data back to Google Ads. With web you don’t need to upload your list. This if normally less accurate but still better than not using
Enhanced conversions Read More »
Anthony Higman found out that Google is testing with a choose a place in the area label in Local Ads!
Choose a place in the area Read More »
Caterina Mariani just send me this test from Google. In this test Google shows the this is a website label in the Ad!
This is a website test Read More »
A few days ago I released some goals for 2024, but how am I going to reach those goals? And what can you expect from me: – more tutorials– more video content– extra giveaways– an online product– at least 3 posts a day everyday
What to expect from me in 2024 Read More »
I made several lists of who you can follow in PPC below you have some lists for the people: My source list 1: https://lnkd.in/e9Q7npqmMy source list 2: https://lnkd.in/e5gbY28rMy source list 3: https://lnkd.in/eKM5Ri78My source list 4: https://lnkd.in/eVVsBCEcMy source list 5: https://lnkd.in/etxZ7h8KTop 100 PPC influencers: https://lnkd.in/eSKe8e2hTop 50 PPC influencers: https://lnkd.in/epmXfeSf
Who to follow in the PPC Read More »
When people ask what did I do before Google Ads. Just delivering meals 6-7 days a week in Rotterdam. Christmas days were the best days:)
What did I do before Google Ads Read More »
Google is testing with this new design in the SERP!
Google Tests New SERP Design! Read More »
Finally! LinkedIn gave me a Top Search Engine Marketing Voice😜.
LinkedIn gave me a Top Search Engine Marketing Voice! Read More »
One thing I underestimated is the impact of personal posts on LinkedIn. I started posting a bit more about myself a few weeks ago and those posts are getting good traction. Why I did not start posting about myself earlier? Because I did not feel comfortable to show more about myself. That’s why I started
The impact of personal posts on LinkedIn Read More »
LinkedIn is again removing some followers. I guess this is an active process that keeps ongoing. If you see drops in your followers this is the reason.
LinkedIn is again removing some followers Read More »
Looking back on 2023 I hit numbers that I never thought I could hit: – 9 million impressions– 41.000 + followers– 91.212 interactions– 19.000+ subscribers for the newsletter The secret: – create content around 1 topic– add relevant people– react to relevant posts– create lots of content and different formats
LinkedIn growth 2023 Read More »
Merry Christmas to all my followers! I’ve included for you below all the news from week 51: Google Merchant Center experience beta: https://lnkd.in/epZqeuvKGenerate AI beta live in Ads: https://lnkd.in/ez6PitrgGoogle has launched an easier way to buy reservation media in Google Ads: https://lnkd.in/edz_xJUAGA4 & AdSense: https://lnkd.in/eAumZp7bGoogle verified advertiser label: https://lnkd.in/evYnebHDNew feature Google Merchant Center Product Studio: https://lnkd.in/eQF43KCqUA 360
Google Ads news week 51 🎄 🎅 Read More »
Google Ads News New Merchant Center feature Emmanuel Flossie found this new beta feature in Merchant Center called browsing experience. This new feature is focused on scoring image quantity and quality. Generative AI Beta Live in Google Jordan Corns found this suggestion for his Ad, I have not seen this pop-up before. This pop-up is
Google Ads newsletter – week 51 🎄 🎅 Read More »
Google Ads has lots of settings. One setting that is not getting talked a lot about is the users that have permission. Sometimes I still see old users or companies in this system. Make sure to delete those users. Another tip. If only one person has access make sure you add another person/account. If you
My latest Google Ads tip! Read More »
Google has announced that on January 22 2024, the Google Ads Gambling and games policy France country-specifics will be updated.
Updates to Google Ads Gambling and Games Policy in France Read More »
Besides LinkedIn you can also follow me on Insta, X and I have my own website: X: adriaan_ppcInsta: AdriaandekkerWebsite: https://adriaan-dekker.nl
Where you can follow me Read More »
LinkedIn Goals for 2024: – 100.000 followers– 50.000 subscribers to the newsletter– 15 million impressions
LinkedIn Targets 2024 Read More »
Connection map visualization: You can now visualize location data as sequences of points that are connected by a line in a new Maps visualization. Add value to reference line or reference band label: You can now choose to display the value of a reference line or the value range of a reference band in visualizations.
Looker studio update Read More »
Thomas Eccel found out that the Demand Gen Analytics Tab is now showing Audience Retention for Shorts, Feed, and In-Stream!
Do you still want to invest in your PPC skills in 2023? PPC Mastery offers different products to gain deep knowledge in PPC! They have templates, memberships of a private group, and different courses. I have done all of them! Want to start next year? In January they also start again with their Google Ads
Would you still like to invest in your PPC skills in 2023? Read More »
In December 2023, Google will update the advertiser verification program to accept the verification of trade names or doing business as.
Google will update the advertiser verification program Read More »
Examples of some Google Ads Remarketing Audiences you can make: – Product viewers– Added to shopping cart– Abandoned Carts– Site search users– Time on site– Visited pages– Customer match– Youtube viewers– Watched a video(product)– Started checkout process– Removed product from shopping cart– Viewed contact page– Downloaded files
Google Ads Remarketing Audience Examples Read More »
Some LinkedIn followers have added me on Instagram over the last few weeks. Feel free to follow me if you like. I will post no PPC stuff on Instagram just my personal life: https://lnkd.in/epcmCw2x
Personal Instagram Read More »
Sébastien Guillé just sent me this article that shows us that Alphabet Stock has jumped to a 52-week all-time high! Some key takeaways from this article: – Shares of Google-parent Alphabet rose further after a report said the company plans to reorganize its advertising business– Alphabet is leaning more on artificial intelligence to generate and
Google/Alphabet Stock 🚀 Read More »
Arpan Banerjee just got this mail about a change to the identifier_exist. With this change users wil get a warning instead of disapproval.
Identifier_exist mail Read More »
Mark Hoekx just sent me a message that Google is experiencing some issues with click share.
Arpan Banerjee just found this YouTube channel advertising on Google Search. Interesting use case. Would be curious about the results and the goal.
YouTube channel advertising on Google Search Read More »
Bernt Muurling just sent me this message yesterday that Google has launched a new identifier in December called [identifier_exists]. This new identifier distinguishes the products you’re selling and helps match search queries with your products. For more information read: https://lnkd.in/dvF8npij
New identifier: [identifier_exists] Read More »
Thomas Eccel found another awesome update in PMax! Over the last months we have seen many new insights in PMax. And this is just another new insight that we gained.
Awesome update in PMax Read More »
Google is planning to restructure its ads division! For more information, please refer to this link!
Google Plans Ads Division Overhaul Read More »
Barry Schwartz found this crazy Ad with a very long description. Looks like a bug. Can’t imagine that they would test this.
Buggy Ad with Long Description Read More »
I already posted about this a week ago but now Anthony Higman found the headline test in Google Ads. In this test Google puts headlines in the description. I myself also saw this test a few days ago live. Curious about the combination that these test can make. Just another way we can lose control.
Google wants that upper funnel traffic, don’t believe me? Have a look at those changes: – introducement of Pmax that can be spent in the upper funnel– introducement of Demand Gen– Shorts only placement– new video campaign type video views– new video campaign type video reach– more focus on stopping ad blockers– new ad formats
Google’s Upper Funnel Traffic Shift Read More »
In February 2024, Google will update its UK Financial Services Verification policy to require that FCA-registered firms.
Google will update its UK Financial Services Verification policy Read More »
So I talk about consistency and showing up every day all the time. But what about the progress? How do I keep going? One thing that helped me is to focus on small wins. For example, you want to become more social and dream about having full conversations. How about you first focus on looking
Google is considering new safety controls for Pmax! For more information read: https://lnkd.in/eXCPknyM
Google is considering new safety controls for Pmax Read More »
My friend Arpan Banerjee just got this message that some features of UA 360 will not be supported anymore… For more information read the message.
Some features of UA 360 will not be supported anymore Read More »
Brenden Delarua discovered that Product Studio is now live in his Merchant Center. Product Studio was announced a few months ago but it looks like more users are now seeing Product Studio in GMC. With Product Studio you can use generative AI to update your product images.
New feature Google Merchant Center Product Studio Read More »
Kushal Azza & Barry Schwartz found out that Google is testing with a Sparkle Animation feature.
Saad Ali Khan found out that Google is again testing with an advertiser verified label!
Google verified advertiser label Read More »
Matt Smith & Barry Schwartz found out that Google is testing with a new health page design!
Google is testing with a new health page design Read More »
You can now establish links between Google Analytics 4 (GA4) properties and AdSense accounts.
Google Analytics 4 integration with AdSense Read More »
Found this graph from Beth Kindig that shows that Ad spend is growing for the last months YoY.
Ad spend is growing for the last months! Read More »
To make more YouTube Ads products available for self-service buying. Google has launched an easier way to buy reservation media in Google Ads. This launch includes self-service setup for:– YouTube Select Lineups– YouTube Select Shorts Lineups– YouTube TV Lineups– Cost-Per-Impression Masthead– Standard Run of YouTube reservation To get started with Reservation in Google Ads, contact your Google account
Google has launched an easier way to buy reservation media in Google Ads Read More »
Denie Geertzen just tagged me in the December roundup from Microsoft. This roundup was posted about two weeks ago some key points: – Microsoft Advertising partners with Baidu Global for new AI experiences– Microsoft Store Ads, now available in more markets– Video and CTV campaigns—now in 20 new markets– predictive targeting in bulk on Microsoft
Microsoft December Roundup Read More »
Jordan Corns found this suggestion for his Ad, I have not seen this pop-up before. Somebody else?
Generative AI Beta Live in Google Read More »