4 GA4 updates in 4 days… That’s a lot of 4’s 😂 In the latest update, Google Analytics 4 introduces new reports for Campaign Manager 360, Display & Video 360, and Search Ads 360. These reports allow for in-depth analysis of data from integrated ad platforms. Accessing the reports is made easy through integration-specific summary […]
4 GA4 updates in a row Read More »
Simo Ahava found out that Google has released a new document on the update to consent mode for traffic in Europe!
Google’s New Consent Mode Update for European Traffic Read More »
Jon Su found out that GA4 has introduced a new daily fresh option for the GA4 BigQuery export (GA360 customers).
GA4 Daily BigQuery Refresh Read More »
Google has released more information about how Google Ads is implementing the Privacy Sandbox Attribution Reporting API. For more information, please refer to this link!
Google Reveals Details on Ads Privacy Sandbox API Read More »
Joe Robinson found out that you also have a new product menu for normal shopping campaigns! Before I already posted about this change in Pmax. Must have gone live at the same time, but maybe I missed it…
New Product Menu for Regular Shopping! Read More »
Rüdiger Rudolph found out that Google Ads is testing with headlines in front of the description!
Google Ads is testing with headlines in front of the description! Read More »
GA4 updates November: – Improved subproperty filtering of automatically collected events– Integrate Salesforce Marketing Cloud with Google Analytics 4– Increased Parameter Value Character Limit for GA4 360 Customers– Scheduled emails– Admin redesign– Turn on or off existing comparisons– Improvements to data sampling and the (other) row For all the updates check: https://lnkd.in/gQwzfb3n
GA4 updates November Read More »
Aggregators in The US and Canada can now participate in Vehicle Ads!
Aggregators Join Vehicle Ads in US and Canada! Read More »
The Google November 2023 reviews update is finally done after 29 days!
Google November 2023 reviews update is finally done! Read More »
Arpan Banerjee just sent me this message that Google will remove Signals from the reporting identity on February 12, 2024.
Google will remove Signals from the reporting identity Read More »
GA4 made some updates to the preset date ranges in Explore and they have sent a warning about large properties that exceed event collection limits. This warning is for big properties. When these properties exceed the event limit they will automatically get the event-level data retention setting reduced to 2 months.
GA4 Updates Date Ranges in Explore Read More »
In Q1 2024, Google will introduce programmatic bidding for limited ads, allowing contextual programmatic demand from various sources. This optional feature utilizes invalid traffic detection-only cookies and local storage, even without user consent signals. Publishers must decide whether to adopt it based on legal considerations regarding user consent for such tools. Opting out is recommended
Google will introduce programmatic bidding for limited ads Read More »
On December 12, 2023, the Google Ads Gambling and games policy United States country-specifics will be updated. Google will begin to accept and run ads for lottery-couriers in Arkansas, Montana, New Jersey and New York.
Google Ads Update for US Gambling Policy Read More »
In January, Google will update the Cryptocurrencies and related products Policy to clarify the scope and requirements for the Advertisement of Cryptocurrency Coin Trust!
Updates to Cryptocurrencies and related products policy! Read More »
Advertisers can temporarily have the option to exclude all campaign types, including Performance Max and app campaigns, from the SPN. This option came just after the allegations in an Adalytics report about Google’s ads appearing alongside potentially harmful content. No Idea where this option is but it should come? For more information, please refer to
Google advertisers can now opt out of Search Network Read More »
What are the Biggest Google Ads changes from the beginning of 2023 until now? You read them below: – Sunset Google Optimize & Google Analytics– Pmax experiments rollout– Shopping Ads for hotels and Pmax for hotels– High-Value Optimization for NCA in PMax– You can not use Content targeting anymore in video campaigns– Campaign-level brand exclusions
Biggest Google Ads changes this year 🚨 Read More »
Mélanie Batista found out that the Google Ads Editor has a new recommendation: they write titles and descriptions based on the first elements you make.
New recommendation Google Ads Editor Read More »
Google has introduced Gemini, the most capable and general AI model built by Google, highlighting its multimodal capabilities and flexibility to run on various platforms. The Gemini model, optimized for different sizes, demonstrates state-of-the-art performance across benchmarks, surpassing human experts in certain tasks. Gemini is set to be integrated into various Google products, enabling advanced
Google Launches Gemini Read More »
Thomas Eccel found out that Google is testing with a remove ad button.
Google is testing with a remove ad button Read More »
Google has changed the select an Ads account design. Could not make a good picture because of the privacy of my clients. So it’s best to have a look at your account.
Google changed the select an Ads account design Read More »
Leigh Stark 🦄 found the new you visit often label in Google.
You visit often label Read More »
Last month LinkedIn officially reached one billion users!For more information, please refer to this link!
Linkedin hits 1 billion members! Read More »
Keep an eye on your Python version in the Google Ads API Client library for Python!
Keep an eye on your Python version! Read More »
Xavier Mantica received this chart below from the Google Growth Team. In this chart Google is talking about the upgraded version of Broad Match. Now Google is always talking about how broad match has become better and in this chart they are explaining more about this new version. According to the growth team these changes
Broad match is becoming better Read More »
In January 2024 Google will stop reporting the Product results search appearance, both in the Performance report and the API.
Google Ends Product Results Reporting Read More »
GIF too long for LinkedIn? Cut it down to 299 frames with: https://ezgif.com/cut
LinkedIn GIF Length Limit Read More »
Google has announced some new GA4 updates. The first one is that the GA4 audience builder is live in GA4. The second update is that Google has added lots of additional dimensions to the audience builder, segment builder, custom reports builder, and the Data API in Google Analytics 4. For more information check: https://lnkd.in/e5fezCJR
Denie Geertzen received this mail that told him that his Discovery Campaigns will be upgraded to Demand Gen in January.
Discovery ads are upgrading in January Read More »
January 9 2022 I decided to buy the first masterclass from PPC Mastery. I already followed their pre-recorded Performance Max Mastery before. Around that time there was not so much information around Pmax so I was very happy to get some useful information. After gaining that positive experience I still had not followed an extra
My First Masterclass! Read More »
In December 2023 Google Ads will begin to accept and run Ads for sports betting state-approved entities in Vermont!
Updates to Gambling and games policy Read More »
Khushal Bherwani found out that Google is again testing with lines between organic results and ads results!
Testing Line Google Ads Read More »
Charles Farina found out that Google has rolled out some updates for traffic source selections. Standard reports now have better restrictions to prevent improper mixtures of traffic scope dimensions (event vs. session/use). Also, Google Ads and DV360 dimensions are in here.
Google’s Latest Traffic Source Selection Updates Read More »
Paul Rooney found out that RSA Headlines and descriptions have been added to assets at the campaign level. In his post, Paul said he only saw this beta in US accounts. These headlines can be used to asset schedule promotions for example.
Rudy Casadio just shared this preview of Pmax for travel goals! Nice to see that this campaign type also shows on Google Maps!
PMax for travel preview Read More »
Did you know that you can choose your favorite posts to be shown on your profile? Just click on pencil on the right and choose the one you like. For me the posts are my newsletter, the discount code that members can use for the template from Ed Leake, and some other big posts that
Optimize LinkedIn profile Read More »
Video mode now only show pages where video is the main content!
Video Mode Highlights Pages with Main Video Content! Read More »
Google has dropped the mobile Usability report, Mobile-Friendly Test tool and the Mobile-Friendly Test API. For more information, please refer to this link!
Google Discontinues Mobile Usability Report and Tools Read More »
VIVEK GUPTA found out that Google has added a new card called “Conversion Tracking Status” to the account level Overview dashboard.
Conversion Tracking Status Read More »
Google is again adding up markups this time for support for vacation rentals. Vacation rental partners can now implement structured data markup in their site’s pages to be eligible for rich results. To monitor and verify your markup, Google is also starting to support vacation rental listing structured data in a new vacation rental rich result report in Search
Markup support for vacation rentals Read More »
In 2024 Google Merchant Center Next will also have feed rules and supplemental feeds. Google won’t invite merchants using these features to migrate until they’re available in GMC Next! If you already have Next and want to use the rules or supplemental feeds you can switch back to the Classic Merchant Center. For the instructions
Google Merchant Center Next rules Read More »
Arpan Banerjee just found this test from Google where they are showing 10 sitelinks in one Ad!
– news items– news overviews– learnings– best practices– personal stories/growth– free giveaways– video’s/ tutorials– client cases– carousels– polls– product updates– company changes– polls– industry/ sector changes and trends– discounts– mistakes– explaining concepts/models
Some LinkedIn formats/subjects you can use Read More »
Shorts Placement live Kristian Maltzahn found out that the Shorts Placement is live in some accounts. Note these are his accounts it could be that you don’t have access yet. You can find this ad format at Video -> Efficient reach. Campaign Settings Button The campaign settings button was launched a few weeks/months ago. This
Google Ads newsletter – week 48 Read More »
It looks like Threads is coming to Europe! For more information, please refer to this link!
Threads is coming to Europe! Read More »
Google has made some updates to the Political content policy for Taiwan.
Updates to Political Content Policy for Taiwan Read More »
Google has made some changes to the Looker Studio Terms of Service.
Google Updates Looker Studio Terms Read More »
This awesome picture from Peter Šutarík shows the pro’s of the new consent mode. For more information about the consent mode: https://lnkd.in/eF4Be3FX
Pro’s Advanced consent mode Read More »
Josh Silverbauer found out that Microsoft Clarity can now use Copilot for heatmaps insights!
Microsoft Clarity’s Heatmaps Now Powered by Copilot! Read More »
Below you find the Pmax changes from last month! November: Performance Max welcomes generative AI: https://lnkd.in/ezJu_wMsNew Pmax Insights: https://lnkd.in/eXsKxmC2Automatically created assets on by default: https://lnkd.in/eaE6d3S7Conversion data audience: https://lnkd.in/eWYXUu8kShorts store visits: https://lnkd.in/etKwiCrJRedesign add products section: https://lnkd.in/e3AJ8pkECost & product fluctuations: https://lnkd.in/eqQW9bDdNew section: https://lnkd.in/eCWcEYpbHotel Ads Targeting Performance Max for travel goals: https://lnkd.in/e3nU-PfQSearch themes Pmax API v15: https://lnkd.in/eKCQX9ZD Want
Pmax changes last month Read More »
This week Google has launched A Google Ads Academy video called Unlock Growth and Measurement. For more information, please refer to this link!
New Google Ads Academy video! Read More »