Author name: Adriaan

Thomas Eccel found out that Google is testing with a button that it more to te right!

Brice Josselin 🏄‍♂️ & Yoann FERRAND found out that the automated migration of Merchant Center starts January 11, 2024.

Bob just shared this sneak peek of the Google Ads Masterclass that will start on 10 January, so you still have a few days to register. It’s crazy how much value they deliver in this course. What do you get: – In-depth 4-week program, packed with advanced tactics, strategies, and experiments to up your game

Google Ads news Advertise with different business names Yash Mandlesha🎯 found out that Google now allows advertisers to use a different business name in their assets. Advertisers can make this change with the help of their trademark registration number. Note that some people already have seen this before, but I have not. Could be a

Google Ads news week 1 – sponsored by ProfitMetrics.io Happy New Year to all my followers! I’ve included below with all the Google Ads news from week 01: Add more businesses to Google Ads: https://lnkd.in/eBh-VFFkNew Pmax insight: https://lnkd.in/eW5KCW9JNew Troubleshooter?: https://lnkd.in/eweWAeVmNew location report tab: https://lnkd.in/eynD7JkcNew Consent Overview GTM:https://lnkd.in/eUUJeiYR1% Cookie depreciation: https://lnkd.in/eibKk7m6Update Policy Delaware: https://lnkd.in/eCBh-miM

If you are a part of the tracking protection test from Google you will see this pop-up. With this test Google limits sites from using third-party cookies.

TikTok growth goes beyond users of course they need to boost income and commerce spend is one way to do this.

Zeeshan Ali found this new AI help tool in one of his Ads accounts! I already wrote about this a few weeks ago but now more users are seeing it.

In January 2024 Google will begin to accept and run ads for sports betting from state-approved entities in Delaware.

Lead form assets are not available in every country or for every account! Below you find the requirements to use lead forms.

Arpan Banerjee found this new location report tab inside the smart campaign set-up.

You can use different data sources for your audiences for Google Ads these are: – Google Ads Tag– YouTube– Google Play– Ads Data Hub– Zapier– App analytics See one that is missing? Make use of them.

Patrick Gehn found this new overview that shows you the reasons and explanations for the change in costs or conversion values for Pmax.

I have seen some users posting and tweeting again about the new pilot from Google Ads. Is Google rolling it out to more users now?

Not every account can use Customer Match directly Google has some requirements for this. Below you find the requirements.

Which custom segments you can target in three different ways: – Interest or behaviors– People who browse websites similar to– People who use apps similar to The inputs for these ways are: – keywords– URLs– Apps You can use custom segments for campaigns like Display, Demand Gen and Video campaigns.

Do you want to make a data exclusion upload please include your conversion delay. So if you had an issue from 6 April till 10 April and the conversion delay is three days make a data exclusion from 3 April till 10.

Below you see an example of which audience segment is available for which campaign type.

Yash Mandlesha🎯 found out that Google now allows advertisers to use a different business name in their assets. Advertisers can make this change with the help of their trademark registration number.

Below you see an example of the differences between the advanced version of consent mode and the basic version.

Consent mode v2 can measure more than v1!

The Google Ads December Recap is live go check it out! For more information, please refer to this link!

January 9 2022 I decided to buy the first masterclass from PPC Mastery. I already followed their pre-recorded Performance Max Mastery before. Around that time there was not so much information around Pmax so I was very happy to get some useful information. After gaining that positive experience I still had not followed an extra in-depth

Happy New Year to all my followers! I’ve included below all the news from week 52: Change mapping a custom domain: https://lnkd.in/eTV9spsrThis is a website test: https://lnkd.in/etGjPXFhChoose a place in the area test:https://lnkd.in/eKaUcnJz

Below you find the Pmax changes from Q4 Keep in mind that we have different phases: the announcement of a tool, seeing it in beta, and the official rollout. December: – Exclude Search partner network (ask account manager)– PMax device metrics insights– Pmax extra search terms insights November: – Performance Max welcomes generative AI– More

Some Google Ads documentation on how enhanced conversions work!

Thanks for giving me a clockscars award for the best ads follow Marketing O’Clock !

Biggest Google Ads updates Q4: – Turn off button Google Signals– Roll out Demand Gen Ads– GA4 conversions problem in Ads is fixed– Twitter Placement live Google Ads– Automatically adds products in Merchant Center– New Google Ads Data Manager– New Ad Format: YouTube Spotlight Moments– Performance planner Demand Gen– new API Data Quality tool– V15